Category Archives: Social Media

I’m having a passionate love affair ! Lessons about love !

I want to share a secret with you.   I am “in love“- totally and passionately in love.  I am proud to tell you that I am in love with our brand. The White Now brand is like a family member, a great neighbour or even a special friend who you can rely on or call on when needed.  Other people genuinely love our brand too.  What I love most though is that my team also are passionately in love with our brand as well and as a business owner, you really cannot ask for more.

The White Now brand is known throughout the industry as the most trusted brand in its field of recruitment,  job boards and so much more.  When we ask our clients what comes to mind regarding our brand, they come up with four things EVERY time:

  1. Purple and Yellow
  2. The exclamation mark
  3. The wizard: and
  4. Service that goes above and beyond.
The Mascot - Wiz !
The Mascot – Wiz !

With this in mind, we knew that we had to ensure that these four things were evident in everything we do – this is how we will live the brand.  The brand is way more than a logo or an item, it’s our heart and soul and DEFINITELY our Values  (Integrity; Respect; Innovation; Quality; and Excellence in Customer Service). Our brand is not just something we think, but it represents what our customers think of us too.

At the recent Australasian Gaming Expo (AGE) in Sydney, we had a small stand.  We didn’t spend a fortune on the fit out.  We simply said … ‘It’s gotta be purple and yellow“… and so it was.  Our team worked tirelessly to make the stand warm, fun and inviting – like our brand is.  They succeeded and I genuinely love them for it.

Capturing our brand colours at the AGE !
Capturing our brand colours at the AGE !

As the owner of the WhiteNow brand for over 20 years, I had a ‘light bulb’ moment during this trade show.  This was that my team and I LOVE what our brand stands for.  My team suggested that they wear purple and yellow, they came up with the idea for purple and yellow miniature beach balls (called WizBalls) and they live and breathe the brand.   There is not one thing that I can pinpoint that makes us love the brand, but we honestly do.  It is fun, vibrant, a little bit crazy and out-there and most of all it represents who and what we are and what we deliver.

Branding that moves.
Branding that moves.

The next light bulb moment I had at the trade show was when everyone who walked past wanted one of our little purple and yellow WizBalls.  By the end of each day, everywhere you walked, you saw our brand.  We had so many customers take the WizBall back to their venues and take pics of it at their venue or out and about and send it to us to post on our social media.  Everyone else seems to love our brand too.  I had someone from The Star talk to me a couple of days after the AGE to tell me how funny it was to see so many of our balls at The Star each night after the AGE…. in the bars, on the tables, on couches and in the toilets …. everywhere. WizBalls ended up in Queensland, Melbourne, Hamilton Island and there is a WizBall in Paris as we speak.

WizBall at Hamilton Island

Our team have such a love for the brand, that they also take a WizBall wherever they go (day, night or weekend) and take pics of the it to post on our social media platforms. You don’t get staff doing this unless they are passionate about their brand.

I am privileged to deliver a session each term at the Aristocrat/Leagues Clubs Australia GMDC (Gaming Management Development Course) in front of around 75+ students.  Believe it or not, I wear a wizard outfit whilst I am presenting.  Sound a little crazy to you ? It sort of is but I can tell you that the students seem to listen to what this ‘wizard’  has to say and they sure remember the brand when they walk away.  You have to LIVE and BREATHE your brand !

"In a Wizard Outfit !"
Presenting at the GMDC – in a Wizard outfit

Do you want to love your brand too ? My advice is to make your brand have real meaning and bring it to life in any way you can.  Give it a set of values that are real and tangible.  Make your customers love your brand by doing something with it that makes them smile.  Give it a way that it can be mobile.  Let it be seen with other brands you love and respect.  Make it ‘cool’ or ‘out there’.  Make it a little fun or a little quirky.  Make it consistent.  Don’t be afraid of it.  Believe in it and never every compromise its integrity.

Put your brand with other trusted brands ! Here is WizBall with a Hennessy Coffee !

I am really not afraid to share my love and passion with you all.  It is true love and when you are truly in love, you simply want everyone to know about it.

I hope you continue to love our brand too ! Follow us on instagram to see WizBall out and about or check us out on Facebook as well !

Yours lovingly

Jenny White
Director and Owner
WhiteNow

LOVE YOUR BRAND

 

Witnessing The Success of ‘Pokemon Go’ For Businesses !

Less than a week ago I hadn’t even heard of Pokemon Go … but now, thanks to lots of media and lots of walking the streets with my 10 year old son, I am all over Pokemon Go and totally get it.

At first I thought, “here we go, another app that’ll take up valuable brain space in my 10 year old’s head” until I witnessed the power of this craze for businesses.  Friends invited us to Campbelltown City Bowl (Ten Pin Bowling Centre) on Saturday night.  It was a special ‘Pokemon Go’ theme night and trust me, when you mention that to a 10 year old then YES WE WILL GO is the only answer he will hear.   It also must be noted that it takes us over an hour to get from home to Campbelltown so this wasn’t something we would do lightly.  It was here that I truly saw the power of generating revenue by taking advantage of Pokemon Go  by a business.

The Promo Material For Pokemon Go Theme Night
The Promo Material For Pokemon Go Theme Night

This bowling alley had taken advantage of being a ‘Pokestop‘ and had created a full list of Pokemon cocktails as well as countless fun and inexpensive promotions throughout the night.

The Pokemon Cocktail List - simple cocktails with their name changed !
The Pokemon Cocktail List – simple cocktails with their name changed !

The place was booked out days before; the customers were seriously excited; the staff had bought into the theme; the Pokemons were everywhere; kids were engaging with other kids that they had never met before, as were the adults; the place was thriving and it was obvious that lots of money was being spent.  This theme night was definitely a success.

IMG_4547The next day we HAD to head to our local club, Ryde Eastwood Leagues Club as my son noticed it was a ‘Pokestop’.  We spent an hour there hunting down pokemons.

Have you checked your own business ? Have you checked around your area ? How can you take advantage of Pokemon Go NOW ? I know we all plan our marketing and events well ahead of time, but sometimes it is important to see what the latest trends are and be flexible enough to run with them even if they are outside your normal planned marketing.  You may not know what Pokemon Go is however, if you are in business,  then it pays to find out and get your marketing team onto it to see if it can give your business a boost.

pokeballWe were at a cafe as well and guess what ?… they were selling Pokemon bickies by the half dozen.  There are so many ways to take advantage of this craze…. give it a  go !

WANT TO KNOW MORE ABOUT POKEMON GO ? Here is a great article and video that explains everything you need to know about how Pokemon Go works as well as some tips about how you can make the most of this craze for your business.  CLICK HERE

Who Remembers The Fax Of Life ?

Fax

The world is seriously changing rapidly and for the better.  This really hit me this week when I stood in front of a bunch of industry people and reflected back to about 10 years ago. Oh how my working world was different.

WhiteNow present year after year to the fresh, keen audiences at the GMDC (the Gaming Managers Development Course).  This year we presented to about 70 eager beavers on the same topic as we are asked to deliver every year –  ‘Designing an Effective Resume’.   Every time we deliver, the presentation has to change as the world progresses.  The only thing that doesn’t change is that I still wear the same old Wizard outfit that I have been wearing for years ! It is pretty ridiculous but I think it has the desired outcome which is that everyone remembers the presentation from that loud lady in the purple Wizard outfit’.  It’s really interesting though to reflect on what we presented today and what we presented just 10 years ago. Looking back on the notes from 2006 I see that some of the topics include things like;

  • The best colour paper to print your resume on for faxing (this one is funny – White Now haven’t owned a fax for the past 8 years);
  • How to draft the ideal fax cover sheet so it stands out (I don’t even remember how to do that now);
  • The best ways to bind a resume for posting;
  • How to professionally label an envelope with a professionally; printed label …PLUS placing stamps neatly on envelopes; AND
  • How to send a certified letter to the employer (sending resumes was really quite expensive back then).

Oh how the world has changed.  This year we talked about totally different things including;

  • Locking down your social media pages;
  • Being careful about what you say online on blogs, LinkedIn Groups etc;
  • Googling yourself often;
  • Preparing your LinkedIn File and gaining recommendations;
  • Online networking; AND
  • ‘Talent Sourcing’.

Oh how the world has changed in just 10 years.  I am so glad that our team are all like minded in the fact that we move with the times and often faster than the times.  One thing I do know about what we do 10 years on is that we are a whole lot more efficient with changes in technology.  Faxing resumes used to be so damn time consuming let alone receiving at least 220 resumes a week via fax. The savings in reams of paper is incredible in itself.

Do you want to be efficient in the way you get yourself noticed in this industry ?  Get yourself online and especially on LinkedIn.  Your FUTURE colleagues are on LinkedIn so start networking with them in this virtual world so that when you meet them in person, you already have a relationship ! Connect with me on LinkedIn too – I would love to share some virtual space with you.  Connect with me, Jenny White,  on LinkedIn here.     

Also, a big shout out to Leagues Clubs Australia and Aristocrat for their amazing support of the GMDC year after year.  You guys are incredible ! THANK YOU  !

From Jenny White and the team at www.whitenow.com.au 

IMG_3160
The 2016 GMDC Participants at Wests Campbelltown on 17th March.

Are You Getting Schnitty At Your Hospitality Venue?

2014-09-23 18.43.21

It is time for me to share my thoughts about the almighty and much adored Chicken Schnitzel and it’s BFF, the deliciously smothered Chicken Parmigiana.

The question really does need to be discussed….. should your hospitality venue serve these well known items or not ?????

I want to share with you an experience that I had at a club that we did a lot of work for a couple of years back.  I can name the club as it no longer trades; ‘Souths on Chalmers’ which was also known as South Sydney Rugby League Club in Chalmers Street, Redfern.

Firstly, let me say that I was oozing passion for this club, the brand, the cute little ‘resting rabbit’ logo and of course what the club was trying to achieve.  We worked tirelessly and worked many unpaid hours to help this club try and realise it’s dream.  Sadly, the club closed not much more than 12 months after it first opened.  Why ? There were many, many reasons, too many to discuss, especially in a blog that is really about the infamous Chicken Schnitzel.

The club used the services of a Contract Caterer who was very well known as a restaurateur and function/events operator.  They had not been involved with a club prior to this.  Let me tell you that I thought that their food was pretty damn good.  Some of the menu items that I loved were:

  • Grilled Croque Monsieur of Gypsy Ham & Gruyere Cheese with Dijon.
  • Salmon Fish Cakes with Remoulade and Salad
  • Roast Pumpkin and Beetroot Tart with Gorgonzola and Hazelnut Dressing.

The problem was that only a percentage of those members and visitors who came to visit the club enjoyed these types of dishes. They were dishes that you could have every so often, but perhaps not once, twice or three times a week.

I cannot tell you how many times that customers said  “why don’t you have a chicken schnitty or a chicken parmy on the menu?” .  On the club’s very active Facebook page there were many, many mentions about how nice the food was but they wanted to see a Chicken Schnitty and Chicken Parmy on the menu.  People openly voiced their thoughts all over social media about the absence of the items. They said that they would come more often if these were on the menu.  There were families that shared their thoughts about wanting to bring their family to the club for birthdays but their brother/father etc wanted to have a Chicken Schnitty and it was not on the menu so they were going to the pub around the corner who, coincidentally were smart enough to realise the absence of the Chicken Schnitty from the club’s menu spelled ‘O P P O R T U N I T Y’ for the pubs in the area …. and trust me, they vigorously marketed this to their prospects.

With all the feedback that came through and was passed on to the caterer, they unfortunately chose not to add this to their menu as it was seen as ‘club food’.  My thoughts are that ‘if it looks like a duck, it smells like a duck, it quacks like a duck then it must be a duck’.  This was a club.  It was a hospitality venue that wanted families, groups, parties and more. .  Unfortunately the item was not added to the menu.  It may very well have been an item that on its own, did not offer huge profitability but if it was viewed as perhaps a ‘loss leader’ then maybe they would have seen their revenue double or triple just by adding what the customer wanted to the menu.

The club is now closed which makes me sad.  There were good people working there and good intentions and big dreams.  I wonder to this day though, if that Chicken Schnitty and its BFF the Chicken Parmy were part of the menu, how much of a difference this may have made to the ongoing viability of the Club.  Who knows !  Does the world actually revolve around the Chicken Schnitty ?

There are some that think that having a Chicken Schnitty on their menu attracts the wrong clientele.   I know that my family, my friends and so many of my colleagues enjoy fine dining at its best, new exciting and creative menus and radical taste combinations, but I also know that the majority of them really, really want to go somewhere where they can get a Chicken Schnitty in a relaxed environment as well.  You will find me once a month at our local bowling club and guess what I order ?  …… the Chicken Schnitty which comes with pepper sauce, yes the one and same Chicken Schnitty that you see in the picture.  In fact,  there are a bunch of us that meet at the club just because a few of the group love the Chicken Schnitty.

What do you think about having an item that many people want and ask for on a club and pub menu  ?  Should it be included ??

Yours Crumbingly

Jenny White (Owner of White Now and Chicken Schnitzel Activist).

 

Are you CRAZY or CLEVER to you use an 18 year old to run your Facebook and Social Media strategy ?

crazy

Are you considering putting on someone to look after your social media ?
Are you wondering what type of person would be best to run your social media ?
Are you looking for advice on what type of person to hire ?

When I hear the following words come out of one of our clients’ mouths,

we have a great 18 year old who loves Facebook and said that she is very keen to run our Faceboook page”

………I shake in my ugh boots and hope that they have really thought seriously about this decision.

Being very aware of how to effectively run a company’s social media strategy, my immediate priority is to make sure that I am advising clients in the best possible way to ensure that they are positioned to highlight their brand in the social world in the smartest and most professional way whilst making sure that they eliminate any possible risks that may leave themselves open or liable for legal action or bad PR.

The decision on who should manage your social media channels is not actually ever about the age of the person, but what skills, experience and dedication they bring to the table. When saying ’18 year old’, I don’t mean the age, but really I am trying to make a point that so many people think that the younger the person, the more socially savvy they are. They may be socially savvy with their friends but are they socially and business savvy ???

With this in mind, we ask our clients the following questions about the person that they want to hire or appoint to look after their social media;

“Does this person have the experience and skill set that includes all of the following?
1. complete understanding of the legislation and regulations surrounding your business;
2. complete understanding of your business’s overall values and business strategy;
3. superior communications skills that are both mature and social so that they can reflect your brand;
4. depth of experience using higher level customer service skills and etiquette;
5. the ability to handle your business’s public relations and/or media relations in sticky situations;
6. the ability to manage a complaint so that it does not escalate, whilst ensuring that your brand stays true;
7. the ability to manage a crisis at any time whilst thinking on their feet;
8. a level of humour that can appeal to all followers without offending anyone;
9. the ability to understand and interpret the analytics and measurement tools that come with social media;
10. the ability to turn opportunities into business revenue;
11. the ability to turn prospects into customers;
12. the ability to work within and in line with a social media strategy;
13. the maturity to separate business from personal ‘Facebooking’;

We then ask “is this the person you would trust to stand up in front of the whole of Australia with cameras and microphones in front of them and let them talk about your business whilst being fired questions and complaints about your business with no notice at all ?”

If your social media person does not come with these skills you could be setting yourself up for a legal or a public relations nightmare.

It’s actually not about what age the person is at all. I just wanted to make a point that just because a person loves Facebook or says that they are great with Facebook, does not mean that they can represent your brand professionally on the world stage.

We have so many examples of sticky situations or possible PR nightmares that have arisen that had to be handled with the expertise of highly effective, aware and savvy marketing/customer service people. We have been able to save many businesses from disasters by assisting with social media strategy. Trust me, you need a person who can truly represent your brand professionally.

DO NOT HIRE SOMEONE JUST BECAUSE THEY ARE ACTIVE FACEBOOK USERS. Use the list above to see if your social media person has ALL of these skills !

You can call us at Social Media Now for advice any time if that helps on 0417 223 286.
Socially yours – Jenny (Social Media Now)
www.socialmedianow.com.au

Car Stickers!

  

Side View of One of the Social Media-machines!

Just recently we had all of the company cars decked out with our company branding!  The White Now-mobiles got a purple and yellow wizard, whilst the Social Media-machines received the purple and turquoise Social Wizs, along with web addresses etc, etc! 

I personally live in a busy street in the Inner West of Sydney, one that people wander up and down each morning and evening, to/from Victoria Road, to/from bus.  The day after my car had been done, it was parked in the driveway as I diligently worked from home (at least that what I told the MD I was doing) and yet it managed to earn the business some money!  

You see, a lady wandering past my driveway on her way to her part time job in the city noticed my car and something about the little bare-bottomed Wizard (oh, I forgot to mention – Social Wiz and Wiz have dropped their cloaks in the name of promotion) drew her attention to the message plastered ALL OVER my car!  She then proceeded to look us up on the web once she got to work and made contact with us through our “enquiries” email.  The rest, as they say, is history……….she has signed up as a client and we are working hard on designing, developing and delivering a social media strategy and presence for her business. 

I have always been an advocate for NOT plastering a car with stickers (more from an obsessive-compulsive stand point when it comes to my cars), but since Social Wiz and I have started ‘driving around’ town together, he and I have started to gain quite a lot of attention and not due to my poor driving, I might add.  

So, if you happen to see one of the White Now-mobiles or Social Media-machines out and about, give us a wave or let us know where you saw us.  And if you are ever thinking about getting your car covered in naked bottoms or just stickers in general……..I can tell you from experience that it works!!!

Many people have their ‘Social Media’ blinkers on. Are they just anxious ?

Social Media can cause some serious anxiety. We know this because at Social Media Now, we’ve had so many debates with Managers, Directors and other decision makers who simply see no benefit at all in using Social Media to assist their business growth. The behaviours they demonstrate span from a mix of anxiety to a lack of understanding right through to a dogmatic denial that social media is in fact a part of the future of business.

So, can Social Media really help your business? You bet! Check out our ‘Embracing Social Media Now’ story in the February 2011 edition of Club Life. CLICK HERE TO READ THE ARTICLE….. thanks to our team’s fabulous Brand & Imagination Manager, Tania Paccanaro for her wisdom with this …… Call us NOW if you need help with your social media strategy.

SOCIAL MEDIA NOW….. helping you expose YOUR business through Social Media.
Ph: 02 9705 2300 E: info@socialmedianow.com.au W: www.socialmedianow.com.au

Exposing Your Business - SOCIAL MEDIA NOW

Are you TOO LATE with your Social Media Strategy ?

socialmedianow.com.auSometimes visuals speak louder than any words EVER can.  If you are not on top of Social Media and being smart about it, then you WILL be behind your competitors.  This video will make you think !

For HELP, ADVICE and to LEARN about Social Media, contact Social Media Now (SMN) through www.socialmedianow.com.au or follow SMN on www.facebook.com/smnow or www.twitter.com/smnow

STOP & THINK. Its all the Action Plan – Make DREAMS a REALITY

Formulating a dynamic Action plan to translate dreams to reality

“All the flowers of all the tomorrows are in the seeds of today”

The first step in developing an Action plan is to stop and think! Before taking any action, it is vital to understand the purpose for the action, and ensure that the steps you take are aligned with your core values and visions. It sounds like stating the obvious, yet there are many people whose daily actions are actually moving them further away from their deepest desires! The clearer you are about what is important to you, the more dynamic your action plan, and the more likely you are to be energised to take action.

There are countless ways to devise an Action plan, and here is a framework for you to adapt to suit your specific situation. Turn off your phone, put on some relaxing music, take some paper and coloured pens, and answer the following questions:

What is my current reality?

Where am I now? What decisions and habits have brought me to where I am today? What resources do I have available? What are my existing skills and strengths? What gives me energy? Which parts of my day do I truly look forward to? What support do I need right now?

Where do I want to be?

What is the main vision for my Action Plan? What do I want to achieve? What will I see, hear and feel to know that I have been successful in achieving the goal / vision? Is this vision an expression of one or more of my core values?

What perceived constraints do I have, eg time, money, or other resources?

What habits do I have that may get in the way of achieving my goal? What are my limiting beliefs about being / doing / having the desired result?  What if the opposite was true? What support do I need to release these constraints?

What are my gifts, talents and strengths?

When have I been successful at achieving something I desired? What qualities do I have that will benefit me for the future? When was I truly energised and excited about what I was doing? What was present? Is my current vision aligned with my strengths and talents?

Write my desired outcome using the SMART method – old, but good!  Make it Specific, Measurable, Action-oriented, Realistic and Time-framed. Write it in the present tense as if it is happening NOW!

How do I get there?

Think of all the possible things you could do to take you closer to achieving your goal, no matter how small. Write down all actions you may need to take to achieve your goal. At this step, focus on generating and writing as many different options and ideas as possible. Take a sheet of paper and write more and more ideas, just as they come to your mind. While you are doing this, it is important not to judge or analyse. This is a brainstorm, choosing the most appropriate steps will follow!

What is the very next step I must take towards achieving this goal / vision?

Arrange the steps in a logical, chronological order and put a date by which you will start each step. Try to set yourself weekly goals: what research you will do into jobs, what skills you will concentrate on learning etc. It’s also a good idea to get into the habit of planning a timetable each evening listing your steps for the next day or two.

Each action step should include the following information:

  • What actions or changes will occur;
  • Who will carry out these changes;
  • By when they will take place, and for how long;
  • What resources (i.e., support, skills) are needed to carry out these changes;
  • Which core value is being expressed by taking this action

Create a collage or metaphor of your vision, and keep it in front of you every day. It is a powerful reminder when the going gets tough.

Celebrate the milestones! Remember to acknowledge yourself and others as you accomplish each step along the way.

 “Don’t judge each day by the harvest you reap, but by the seeds that you plant” –Robert Louis Stevenson

This AMAZING piece was written by our AMAZING guest blogger Karynne Courts from Values Connection.  Ph +61 2 9983 0755

iPad – it’s just AMAZING!!!

Here at The Now Bunch, we would like to consider ourselves pretty up-to-date with technology or more specifically, ‘Information Technology’ and all of the bits and pieces that revolve around hardware and software.

We have all been running iPhones for a little while now as they enable us to do SO MUCH more than anything else we used prior.  And then recently, we all became the proud owners of iPads.  Now I genuinely believed that I understood the tech that is doing the rounds at the moment, at least I thought I did right up until I was hooked in on a webinar that explained some of the things that you can do with an iPad to make better use of your time and therefore manage your business better!

I have never been a believer in ‘information for the sake of information’ and so I have been tentative in the uptake of some forms of Information Sharing and Applications that seem to bombard you with info and are therefore difficult to manage.  That was then, this is NOW (as they say).  Since receiving my iPad and then watching the webinar, I have installed a range of applications that allow me to gather MASSIVE amounts of information and more importantly they provide me with the tools I require to MANAGE that information in a timely and informative manner that is  fun, exciting, educational, developmental and USEFUL!!!  And because I actually manage the information in a tactile manner (swipes, pinches, taps, etc), I am finding that I retain a lot more than I imagined!

The age of information is well and truly upon us and so there is no point in trying to solve today’s problems with yesterday’s knowledge.  You need to remain current and informed!  The iPad enables me to do this and it does so in an efficient, easy and intuitive way.  With the introduction of our new business, Social Media Now it’s important to be current at ALL times and so the iPad enables us to do that.  I am not suggesting for a moment that there will not be alternatives to the iPad (HP; ASUS; Toshiba and others are all madly scrambling to get theirs to market – another fact I learnt via my social media applications through my iPad) and I am not here to do a sales pitch on this particular offering from Apple.  However, after just a bit over a week with my new toy and I can tell you that I have:

  • Discovered more useful info than ever before that relates to MY business (eg.  social media links and website coding plus STACKS MORE)
  • Been able to reply to clients more quickly and efficiently (eg.  whilst on the bus I managed to post an advert in response to an email confirmation)
  • Managed my time better (eg.  single calendar changes on a cloud ensure ALL my devices are totally current)
  • Remained in contact with my family that are overseas & interstate better (eg.  skyped my sister in the UAE whilst on the bus, whilst posting pictures/videos of the kids for grandma & grandpa in SA so that they can quite literally witness the kids growing up as it happens)
  • Caught up on all my latest sports news in approximately 15 minutes that would normally take me a couple of hours through a new app [Reeder – in case you are interested] – (eg.  the world of Formula 1 via blogs/posts/SM/RSS feeds)
  • Taught myself all there is to know amount about Social Media and how to quickly and easily find and read relevant information (eg.  provided our IT Geek with coding that I was told about through a random website that generates information for ME based on my likes and dislikes)
  • Remained in contact with a range of clients during ‘down-time’ (eg.  emailed people that I had been in touch with for a while whilst I was sitting in the Physio’s waiting room)
  • Started reading a ‘self-help’ book that I downloaded

I could go on and on and on and on (some of you may feel like I already have)!  But I won’t as I might burst from the excitement (which wouldn’t be pretty…………….ok, ok!  which would be even LESS pretty)….

At the risk of sounding melodramatic, I can honestly say that the iPhone has been the single biggest change in regards to my personal use of technology and I reckon it pales in to insignificance next to my iPad as this has become both a personal AND a professional necessity!!!  My gut feel is that I have not even scratched the surface of what I will be able to do on it and with the onslaught of cloud computing (Google it if you haven’t heard the term), the opportunities are endless.

So, the technology is here to stay.  That’s a given………

the question is……………are YOU???