Just recently we had all of the company cars decked out with our company branding! The White Now-mobiles got a purple and yellow wizard, whilst the Social Media-machines received the purple and turquoise Social Wizs, along with web addresses etc, etc!
I personally live in a busy street in the Inner West of Sydney, one that people wander up and down each morning and evening, to/from Victoria Road, to/from bus. The day after my car had been done, it was parked in the driveway as I diligently worked from home (at least that what I told the MD I was doing) and yet it managed to earn the business some money!
You see, a lady wandering past my driveway on her way to her part time job in the city noticed my car and something about the little bare-bottomed Wizard (oh, I forgot to mention – Social Wiz and Wiz have dropped their cloaks in the name of promotion) drew her attention to the message plastered ALL OVER my car! She then proceeded to look us up on the web once she got to work and made contact with us through our “enquiries” email. The rest, as they say, is history……….she has signed up as a client and we are working hard on designing, developing and delivering a social media strategy and presence for her business.
I have always been an advocate for NOT plastering a car with stickers (more from an obsessive-compulsive stand point when it comes to my cars), but since Social Wiz and I have started ‘driving around’ town together, he and I have started to gain quite a lot of attention and not due to my poor driving, I might add.
So, if you happen to see one of the White Now-mobiles or Social Media-machines out and about, give us a wave or let us know where you saw us. And if you are ever thinking about getting your car covered in naked bottoms or just stickers in general……..I can tell you from experience that it works!!!