All posts by Jenny White

Uncategorized, Values

It takes HEAPS of Courage to be a Visionary Leader !

With the world in turmoil with the global financial crisis, climate change and environmental disasters, humans wreaking devastating harm on one another in various parts of the world, as a species we are facing some of the biggest challenges in history. Do you have the courage to lead confidently in these uncertain times? If you can see these challenges as opportunity, you will be one of the survivors. As leaders, we must be pioneers in forging new relationships, new ways of doing business, new ways of being in the world. It requires comfort with ambiguity, confidence in uncertainty, and a willingness to celebrate diversity. It takes Visionary leadership.

Visionary leadership is an art. Unlike the managerial tools of policy, procedures, techniques and measures, it comes directly from knowing and understanding Self. A visionary leader is one who serves through being Trustworthy, Inspirational and Passionate. The emphasis on serving through being is the essence of our work with values and energy. There is no recipe; there are no seven steps or ten tips. It requires the courage to abandon what we “know to be so” and embrace the mystery and complexity of what it is to be human.

A visionary leader is clear about who he or she is, and exudes genuine SELF-confidence. Visionary Leaders have a confidence in who they are and what they stand for which is accompanied by trust that they can face whatever situations come their way. A visionary leader knows and trusts in their ability to be infinitely creative, and also trusts that capacity in those he or she leads.

Why Visionary Leadership?
The prevailing model of the authoritarian leader is under-performing and failing, and in too many cases failing in spectacular yet sad circumstances. We only have to look at the Business section of daily press for numerous examples of this. If I was to ask you “who is the source of your greatest frustration in your current business climate” and you find yourself pointing the accusatory finger of blame, then there are also the three fingers pointing back to YOU, giving you the answer to the question! Your profitability and success is a direct result of the quality of your leadership. No exceptions! The good news is that you are also the solution. The question is: Do you have the courage to liberate the visionary leader within?

What are the characteristics and skills of the visionary leader?
Authoritarian leaders focus on protecting what they’ve been in the past while Visionary leaders focus on what they are becoming in the present and future.

Key differences are illustrated in the table below:

Authoritarian            Visionary
Is very competitive. Is very cooperative.
Is focused on the shareholder.            Is focused on the stakeholders.
Is risk averse.  Encourages innovation.
Is uncomfortable with uncertainty. Revels in uncertainty.
Is a creator of teams that ‘follow’. Creates leaders at all levels.
Operates within a tangible framework. Operates intuitively.
Seeks to control the enterprise. Realises the enterprise is ‘self-organising’.
Tells people what to do.          Listens by asking questions.
Talks of what the problem is. Talks about possible solutions.
Is reactive Is Creative
Is focused on “What’s in it for me?” Is focused on “What will benefit US?”
Debates Dialogues and values storytelling
Strong masculine energy Strong feminine energy

 

How are these visionary behaviours developed?
It is important to note that these behaviours are not mutually exclusive. Today’s leaders will benefit from being able to consciously operate along a continuum encompassing both styles as varying circumstances require.

The guidelines for learning the visionary behaviours above are rarely found in any current management texts, courses or training programs, let alone when you were at school.

Your choices to develop these behaviours are to:
• Engage a mentor or coach to assist you to unfold and develop these behaviours
• Read quality books and publications in this field
• Take regular time out for reflection – to listen to your inner voice and practice recognizing your intuition.
• Understand your values, and write your purpose, visions and strategies to reflect the most important priorities in your life.

The Language of Values
There is also a new language to be learnt, to understand the nature and role of values. Values, defined as our unconscious motivators, underpin every action we take. Everyone has values. Visionary leaders are people who have revisited and clarified their core values to consciously choose which values will be expressed in their lives. Visionary leaders pay attention to honouring and dissolving those values that are no longer useful to their future as a visionary leader and releasing the energy from values that keep them“stuck in the past” to values that energise them to create a compelling future.

Examples of this skill include:
• dissolving a lack of ‘self worth*’ and relocate the energy into ‘being self*’
• dissolving the value of ‘independence*’ and relocating the energy into ‘interdependence*’
• dissolving the need to be ‘competitive*’ and relocate the energy to being ‘cooperative*’
* from an Australian model of 128 universally researched values ( New Wisdom 11 by Colins and Chippendale)

Now ask yourself, when did you last reflect on and review your:
• Personal work practices, e.g. reading, time management, paper management?
• Management skills, e.g. communications, project management, technical competencies?
• Leadership abilities, e.g. visioning, creating, listening, mentoring, thinking/concentrating?

May I suggest that the reality is that these skills and abilities continue to be essential and need to be under continuing formal review if you seek to be a leader of change and innovation?

The quantum leap forward for you as a Visionary leader, way beyond the above, is to become aware of your inner levels of consciousness, offering access to abilities that are infinite.

This inner level of consciousness within each of us is often experienced as a ‘flash of insight’, an instant solution to a complex situation, an entirely new idea, and in each instant you will express amazement and wonder ‘how did I do that?” and ‘where do they come from?’

The process of accessing the visionary leader within engages a wide range of innate abilities and will include:
• Being present with oneself.
• Being present with another
• Dissolving negative judgment of oneself and others
• Listening empathetically
• Detaching and transcending the senses
• Detaching and transcending the human constructs of time.
• Listening to your feelings
• Looking for patterns in the complexity of the issue at hand.

Now as you can see, to engage these deeper levels of consciousness calls for changes to your traditional work practices and the emphasis on rushing around getting things done to being at-one-within, thinking and concentrating.

Key questions for courageous leaders
1. Who is your mentor and your protégé?
2. What is your next formal learning project?
3. When will you formally refresh your purpose – for your Self, for your business and for the people you lead?
4. What must you, as a leader, be willing to give up or let go of in order for your business to be more flexible and responsive to change?
5. Reflect on three core principles which determine how your business currently operates. How are these helping or harming the business’s ability to achieve its Vision?
6. What barriers will have to be removed in order for your business to be stronger, more profitable and exist 5 years from now?
7. What are your top 9 values that you orient your life around?

Our planet needs visionary leaders, your country, your organisations and communities need visionary leaders. Our children need new role models for leadership in the 21st century. I urge you to rise to the challenges and be courageous enough to discover the visionary leader that resides within every one of you.

This AMAZING piece was written by our AMAZING guest blogger Karynne Courts from Values Connection.  Ph +61 2 9983 0755

Life Experiences, Uncategorized, Values

Lessons for Leaders – How we live our lives !

 

Journey to the Blue Road

The sheep station where I spent my childhood was a three hour drive from the nearest town over dusty unsealed roads. The town had nine hotels and two grocery stores, and we only went there every six weeks or so to stock up on our supplies. Living in such a remote area meant we needed to be self-sufficient and resilient. We had a vegetable garden, sheep and cattle for our meat, and we kept hens for eggs.

Every year, we would order our hens from the city poultry farmers. They were only young, not much more than a year old, and were already considered “burnt out” by the egg farmers. We would order four dozen at a time – for about 20 cents (1 or 2 rand) a chicken!

We would drive the three hours into town and pick them up from the rail depot. They were transported in large cardboard cartons with little air holes cut out. We’d bring them back home, tie the dogs up, and open the boxes.

 Out would fall the most bedraggled creatures we had ever seen. They were often featherless, their crests pale and shabby and their claws overgrown. They had spent their entire lives inside a cage in tin sheds under intense 24 hour artificial lighting, and were expected to lay to maximum capacity – sometimes two eggs per day.

They had never seen the sunshine or felt the earth beneath their feet. Some of them even had their beaks removed to prevent them from pecking their eggs. We let them out into the yard to learn how to be chooks – to pick at the green weeds, scratch for worms and bugs, and cluck at each other. After only a couple of weeks, their crests became a deeper, healthier red, their feathers grew back, and they even “walked taller”.

The most amazing thing was that they started to lay eggs again.

When we create environments that focus on who we are, that allow us to express our values and nourish us, then our natural talents and energy are released. The impossible becomes possible, and results exceed expectations.

By focusing on the who – allowing them to be the best they could be, the “what” came naturally. Of course they would lay eggs – that’s what hens do. So instead of saying “now go off and lay lots of eggs”, we let them rediscover how to be real chickens – and laying eggs was a natural consequence.

How often in workplaces do we ask our people to lay more eggs – turn the lights up, increase performance, keep producing – with the threat of replacement if they slow down?  If we focus more on the nurturing of our people, providing the environment that allows them to be the best they can be, then the natural consequence is for them to do whatever it is they do. Trust that if they are healthy, stimulated, encouraged, and believed in, you will have all the eggs you need!

Organisations, governments, and individual consumers pour millions of dollars into working out ways to lay more eggs – bigger, cheaper, faster, quicker, more! We are constantly offered tools and gadgets that are supposed to make our lives better, yet we become involved in a cycle of replacing the unnecessary to do the necessary, and we lose the ability and sometimes even the knowledge of doing things for ourselves. Tools that are supposed designed to “make it easier” have made us less productive, and many people are burnt out, exhausted, tired, sad, depressed. In order to shift the focus from maximizing egg production to cultivating healthy and happy chickens, we have to challenge the assumptions and beliefs that have created our current situations.

 It is not about being a better leader, which suggests that you have something “missing”, it is about recognising the qualities that already reside within you, and allowing yourself the courage to peel away the masks and layers to reveal the infinite creative energy of your real Self.  The most courageous journey is the “inner journey” of self awareness.

 By embracing and expressing the qualities that reside within, we develop comfort with ambiguity, confidence in uncertainty, and a willingness to celebrate diversity.

A leader is a person who serves through being trustworthy, inspirational and passionate. Leadership is not about role, position, salary, or authority. It is an innate quality in everyone, and leaders are at all levels of the community, family, and work place.

We lead how we live, and how we live our life is the way we leave the world.

Welcome to our guest Blogger – Karynne Courts from Values Connection who has donated her time to Blog for you some great lessons. 

(Source: Karynne Courts, Values Connection (see www.valuesconnection.com.au for more inspirational stuff  or to purchase the book – Journey to the Blue Road … an amazing book by an amazing person!!)

Business Brands, Life Experiences, Social Media, Values

Fired up then wired up from a GREAT service experience

2 Comments

great serviceI had an ENLIGHTENING experience recently.  I’m NOT ashamed to blatantly praise a company through this blog as they simply deserve it.  In turn I’m not going to ‘name and shame’ those who have no idea what good service means.

 Recently we were looking for a person or company who could help us her e at The Now Bunch with systemizing and organizing our computers, wiring and cables in our offices.  We were about to receive new desks in 3.5 weeks and needed to get this sorted prior to their arrival.  This seemed enough lead up time to secure someone to help us for a couple of hours !

We have over 1400 friends through our different Social Media channels so we thought we would go to them and ask for referrals from them so that they could continue to build relationships as well.  We posted a simple call out “Who knows of a good electrician or data cabling person or company who can help us sort our office out ?”. 

We received many replies back which equated to 7 names/companies for us to contact.  Being as diligent as we are and respecting the advice from our ‘friends’ we contacted each of the 7 suppliers.  It is important to note that with everyone we talked to, we let them know that they had been recommended by a current client of theirs.  Here is the outcome from each;

Suppliers 1 & 2: We left a message on the voicemail of 2 suppliers and neither called back.

Supplier 3:  This guy said he was busy for two weeks but would call in a week to book us in – he never called back.

Supplier 4: They took down all our details (the wife of the sparkie was on the end of the phone) and she promised that her husband would call back either that night or in the morning.  He never called back.

Supplier 5: We called him and he did not have a pen, so I said that I would text him my name and number and also email him with our details, which we did. He was very happy with that, but …. You guessed it, he never called us back.

Supplier 6: We called this company who said that they would send someone on Friday at 10am.  We waited. No-one showed and no-one called. We never heard from them again.

Supplier 7:  this company promised that they would drop in the next day on their way back from a job but they did not show.  I called them again and they apologised and said that they would call me on the next Monday.  They never called.  I spoke to them again and they promised that they would call the next day to organise a time, they never called. 

I was over it and it was now only a week until our desks arrived.  I just wanted to give someone money to do some work !! With cap in hand and frustration oozing, I went to Toby, our CEO and asked if he knew anybody.  He said that he had used a guy when he was at Tradies who owned a company called WED Group.  The guys name was Matt Worthington.  Toby said that he always did what he promised he would do.  Toby gave Matt a call.  Here is how the journey with the WED Group went ….. 

  • Matt promised Toby that he would call me the next day before 10am.  Matt called me at 9.30am.
  • Matt said that he would send someone out the next day to have a look and see what our needs were, and if one of his team could not, then he would come himself.  He said he would be at our office at 10am.  At 9.30am we received a call from Matt to confirm that he would arrive at 10am.  He was there on time and in person !
  • Matt let us know what was needed, the time frame it would take, the approximate costs and what we needed to do prior to his team returning.  Matt then sat down at the computer and logged into his online appointment system and locked us in for a suitable time which was only 3 days later.  Perfect – it would be complete before our desks arrived.  Matt confirmed that he would be at our office at 7.30am on the Friday.
  • The day before our appointment, Matt called to reconfirm his visit the next morning.  The next morning, we received a call at 7am from Matt explaining that he was caught in traffic and would be about 30 minutes late.  He arrived at 8am as promised.
  • Matt wasted no time in completing the job
  • Matt and his team presented well (in uniform) and were polite and thoughtful to our business needs.
  • When Matt was leaving, he noticed that there was a problem with an electrical source that may cause a problem in the future (yep – a fire).  Matt fixed that at no further charge !

Basically, we were blown away that this company, who I had never heard of before, did everything that they said they would.  That is all that I asked for ! How can I give back to a company that simply did the right thing by us and demonstrated exceptional service?   Firstly I bought the team Vietnamese pork rolls for lunch whilst they were in the office (every blokes favourite lunch I think), I then drafted a banner for them to advertise their services with us and now I am writing to tell the world about them.  This is what great service does to others.  People like me want to put others on a pedestal when they go beyond the call of duty.  Don’t you want to tell everyone about truly exceptional service?  Congratulations Matt Worthington and your team.  You blew us away !  It is a pleasure to have met you.

You can find Matt at http://wedgroup.com.au  – say that that White Now recommended them  – because we DO!

Recruiting Tips, Values

It’s SO frustrating when you apply for a job and NEVER hear anything back ! Want to know why this happens ?

Hear NOTHING back !
Hear Nothing Back !

White Now has witnessed a trend over the past 15 years with regard to job applicants and the interview process.  With the growth of the internet and on line job applications and the subsequent ability for ANYONE to lodge an application for ANY role at ANY time, we have seen a growth in application number for all jobs ! This has brought with it some interesting challenges……..

In the old days (geesh – I sound like my 81 year old mother !), it used to take a fair bit of effort to apply for a job.  You’d have to type the covering letter and print it out.  Go to the library to get your resume photocopied and then get it bound at another place.  Buy a large envelope and suitable stamps and THEN go to either the Post Office or Post Box.  You’d then wait for it to arrive at the employer/recruiters doorstep 4 days later.  The cost of this exercise could have been up to $10 per application.  After it was posted, it would then be another week  or two (if at all) that you receive a letter back in the mail saying that the documents had arrived.

These days (sounding like my mother again – sorry) a job application can take some people as little as 2 minutes to send off without a cent being spent. 

They copy their cover letter or change the address and contact name (that’s a debate for a whole other blog post), attach their resume and just press send on the email.  The effort in applying has been lessened so considerably therefore the seriousness and commitment of all applicants in applying for the job can sometimes be an issue. 

The team at White Now can reel off so many examples of when they have contacted an applicant in relation to a job that they applied for (maybe to organise an interview) and the person cannot even remember applying for that role, or even who the role was with.  They have probably applied for 90 jobs that week and kept no record of whom or what they applied for.  I think it is called the splatter gun approach.  They don’t have a specific target, they just keep shooting and maybe one will hit the bulls-eye.

With this behaviour being so prevalent in today’s job market, there are a few outcomes that have surfaced from this trend that you should be aware of.

Often an employer now can receive hundreds of applications for the one advertised job.  If this is a larger employer (150 plus employees), they may be recruiting for 5-10 different positions at any one time.  This may mean in any given time, an employer may receive 1000 applications for 10 positions.  Many employers now put the courtesy of replying to these applicants on the back burner and the applicant simply does not get a response at all, whether that be to say that their resume was received or that they were unsuccessful.  This creates a snowball effect in itself.  These applicants who do not receive a reply then cannot narrow their application to a smaller target.  They apply for absolutely everything as they have no idea where they stand with any job. Alas, the cycle of lots and lots of applicants for jobs and employers not offering a courteous reply will continue. 

We are all so pleased with the growth, speed and automation of internet technology but think about how this has affected the process of applying for a job.  Basic courtesy has gone out the window !

As you know, on our White Now website, many of the positions advertised are ads placed by the Club/Venue/Supplier and they receive the applications directly (White Now don’t see them at all).  It is up to them to respond to the applicants as they see fit.    We place at the base of each ad the following sentence “Please Note: Only short listed candidates will be contacted.  We thank you for your understanding with this decision”.  Now there’s something that you would not have seen on a job ad 15 years ago but now, it is a fact of life for all the reasons I have discussed above.

The good news is that White Now have actually retained the ‘old style values’ when it comes to recruitment.  If we are secured by a client to undertake the full recruitment for a club or client, then we guarantee that EVERY person who applies will receive email notification from us to let them know of their status.  We are still honoured and chuffed by the comments that we receive from candidates about our high level candidate care – it seems to stand us apart from the rest !  We wish that all those who advertised with us would contact all of the applicants but as you can see, this is where the world has taken us !

The 'Read & Recover' Initiative - Helping sick kids!

A summary of how the Read & Recover Initiative was Born !

The Read & Recover Initiative was born through the thoughts and actions of some kind people with some kind hearts.  The owner of White Now, Jenny White had experienced periods of time with her then 3 year old in hospital with recurring bouts of pneumonia over a 12 month period – an experience that can be teatering on life of death for a toddler.  With this in mind along with the great experiences that Jenny and her family had with the medical teams, Jenny thought of ways to simply ‘give back’ to those who gave so much to her family to ensure that her 3 year old survived.  She noticed that some of the books in the hospitals were a little tired and ‘well used’.  WIth further research of other hospitals, she found that this was an all too familiar story. Jenny’s child is a lover of books and this kept him going through the many nights in hospital.  If something can keep a sick kid happy – then this is a Godsend !

At Christmas time 2009, immediately after Jenny’s child was released from hospital for the 4th time in 6 months, a ‘friend’ on Facebook (a friend that Jenny had never met) posted that he would like to grant some Christmas wishes.  That gentleman, Brad Sugars was a very successful businessman living in Las Vegas (an Aussie ex-pat).  Jenny posted on his Facebook page that she would like to donate 100 books to 10 hospitals in Sydney.  Soon after, Brad granted this wish but increased the donation to 1,600 books for 100 hospitals Australia wide.  The kindness and generosity of Jenny and Brad lead to this amazing initiative.  The inaugral year was 2010 with the initiative to be continued in years to come !

What a great story !

Life Experiences, Recruiting Tips, Uncategorized, Values

To Close or NOT to Close – THAT is the Question !

I have had the pleasure of writing job ads as part of my roles for over 20 years now.  Ads for CEO’s of large businesses; ads for Process Workers within Manufacturing companies; ads for bar attendants in overseas hotel properties; ads for administration people in Clubs – you name the positions, I (and my fab team) have written a job ad for it.  Like any skill that you aquire, you spend time tweaking and developing it.  You strive for ways to continually improve on it.  You ask others how they think it can be done better.  You search deep inside for smarter ways and more articulate ways to appeal to the right people.  You make sure that the ads are written with both the business AND the applicants in mind. You keep front of mind that to discriminate in any way is neither appropriate nor in the best interest of any of the stakeholders.  In summary, it is a skill that develops over time – it is a true skill.

Don't Apply - You're Too Late
Don't Apply - You're Too Late

In saying all this, in my 20+ years of writing job ads, I have never felt ‘comfortable’ with putting a closing date on an ad.  I am much more comfortable putting an opening date on the ad or in some way letting the applicant know when the job was listed if possible.

I have had many discusssions with people, including the White Now team about the pros and cons of putting a closing date on an ad. Basically the ‘pros’ that people seem to head towards the employer or recruiter wanting to organise their lists of applicants without the problems that arise when new applicants come in late, and to schedule interviews without any hassle.  

For those who know me, I am the queen of scheduling, organisation and making lists that people always take the mickey out of me for.  For an example, I have a shopping list printed out on A4 paper 52 times (one for each week of the year).  This shopping list is divided into three sections; Supermarket/Fruit and Veg and Butcher. The supermarket list is divided into aisles and if I need an item that week, I actually know what aisle it is in and write it in that section of the list.  This list matches our weekly menu planner that I write on Saturday morning so I don’t buy extra items and don’t have left overs.  Now THAT is an example of how my brain works. Sad but true !

With that in mind you would think that I am in favour of having closing dates on ads to be SUPER organised – well, my behaviour is exactly the opposite.  White Now always recommend AGAINST closing dates on ads  (but of course if our clients want us to put a date down for their own reasons we always respect their decision).

Why am I not in favour of closing dates I hear you ask ? In my opinion, there is no point in ‘closing off applications’ until the very end of the process. By naming a closing date you are basically saying NO to a number of people who actually WANT to work for your organisation.  If I had people WANTING to work for our organisation when I put an ad up, I would happily accept their application at ANY time !

Think about the people that you MAY lose by simply saying – bad luck, you missed MY cut off date.  Remember that it is YOUR cut off date.  You perhaps did not take into account that the ideal person could be on leave, dealing with the death of a friend or relative, caring for a sick child or … who knows what ?  This person, that has not yet had a chance to see your ad MAY just be THE best candidate, MAY just be THE perfect match and MAY just have THE GOODS to take your business further than you could EVER imagine. Surely you would want to interview them or at least include them in a short list !

So, in my opinion, to put a closing date just so that resumes can be sorted and interviews scheduled makes no sense when you may be excluding the best resource for your business ie: the best person.

At White Now, when we are recruiting for a role, the role is open basically until a person is offered the position – in other words, when there is a ‘bum in the seat’.   We know that that is the best service that we can offer our clients – doing ALL that we can to ensure that the best people are able to apply for a job EVEN if they did not see the ad when it first went live.

This opinion is that of mine and White Now only.  Who knows what is right and what is wrong with this topic ? Everyone has their own personal reasons as to why the choose to advertise or not advertise a closing date.  What I DO know though, is that closing off an ad just because the advertiser/recruiter wants to schedule their time to suit THEIR needs, just seems crazy. But who am I to say that – I am the one who has shopping lists divided into sections in order of the aisles in my local supermarket !

Have a fantabulous day  and remember what Ralph Waldo Emerson once said; “Do not be too timid and squeamish about your actions.  All life is an experiment.”

Business Brands, Life Experiences, Values

Tigers are on the prowl – The TRUE champions !

Tigers!
Farewell Balmain Tigers

After 52 years in Rozelle, Balmain Tigers is now officially closed for redevelopment.  The Club has in the mean time, opened two smaller sites at Flemington Markets and Five Dock.  With this closure came the redundancy of 30 or so staff.  It is a tough decision when a Club has to inform its often, long term and loyal staff of their future redundancy.  Some of the staff that had been made redundant had been with Tigers for over 20 years.  Sunday 28th March 2010 was a sad day – the closing of Tigers, mixed with the feeling of a positive future with a new and exciting redevelopment already started. 

White Now were honoured to have been called in to assist with the Outplacement Program for a number of redundant staff.  With this Program was the offer of interview training, resume and career direction training, skills audits and ongoing mentoring.  Our wonderful Toby delivered a fantastic session to a group of soon-to-be redundant staff on preparing a powerful resume and winning at interview.  Through this experience, the White Now team saw a bunch of dedicated, positive and enthusiastic people who looked at their redundancy as a chance to do great things, look at their lives as a whole and actually CREATE their own futures.  There were people who wanted to change direction totally, some wanted to find exactly the same role in another club, others wanted to search overseas for a role and some wanted to follow their dream of working part time.  What WAS refreshing though was that everyone was positive.  It is a credit to each and every person at Tigers for adopting the right attitude and being positive.  Thanks to you all for simply being great !

It was an absolute pleasure for White Now to be involved in the Outplacement and Redeployment of the Tigers team and we wish those CHAMPIONS all the best with the next stage of their lives.  – Think like a champion and you will become a champion !

Life Experiences, Uncategorized

Two ways to find an extra hour a week to bank for later !

Like all good business owners, I’ve been working on our businesses, planning, strategising and generally creating great things for the future. The problem that I kept finding is that there is simply not enough hours in the day ! I think that I have been saying that there is not enough time since I was first able to read a clock ! I then read an inspirational quote that got me thinking;

Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Louis Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein. — H. Jackson Brown Jr.

Well that quote just slapped me in the face and shook me up. I knew that I really needed more hours, but of course, 24 is 24 and you can’t just add time to a day, but hey, you can save time, bank it and use it for more useful reasons can’t you ? I went on a journey to try and simplify things in my life that really didn’t add any value to the essence of who I am and certainly were not assisting in achieving any meaningful goals. Everyone has heard about ideas such as only checking your emails once a day – but let’s face it, we run an online business and our White Now customers expect great response times so that strategy is just plain crazy for us. The brain started ticking. I know that the business is pretty efficient so I need to find some time in my personal life. Like all working mums, we spend far too much time on things like ironing, folding washing and the like. So how could I save time here ?

I called on my friend Mr You Tube, you know him, the guy that sucks you into his website and makes you watch ridiculous videos of kids on pushbikes running into walls and video clips of bands that had lead singers that you had a crush on when you were 16. I was this time going to abuse Mr You Tube for my own benefit. I searched on ‘Folding Clothes’ and all of a sudden my prayers were answered. Check out these two videos and you can see how I have gained an hour a week to bank and spend on improving our businesses ! I bet that you will use these technique too and buy yourself an extra hour a week !

ENJOY !

How to fold a T Shirt in 2 Seconds

Peeling Eggs with Speed (OK, I don’t really use this one but it’s pretty funny !)

Life Experiences, Uncategorized, Values

What Goes Around Comes Around – It’s a Generational Thing !

 

Emilys Card
Emily's Card to Jordan

Way back I blogged about meeting Emily, the volunteer who came to the Children’s Sleep Disorder Clinic at Hospital 5 nights a week after work, to help settle the children – one of which was my 3 year old son hooked up to dozens of wires.  Emily’s main job was as a preschool teacher.  She wanted to give some of her skills back to those in need and chose the hospital to do so.  (If you want to recap the story, then click here to read about AMAZING Emily). 

You may recall that my son and I made a special card and sent it to Emily and we slipped in a small store voucher to thank her.  In my view, there is not much that is more rewarding than thanking others for something that they have done.  We knew that we would never see or hear from Emily ever again.  

WELL……. TODAY something wonderful happened to my son Jordan.  We brought the mail in and there was a card for him.  It was a card with a puppy dog holding a flower in his mouth.  It just so happens that Jordan L O V E S puppy dogs and has an innate connection with the beauty of flowers and the meaning of giving to others.  Jordan never fails to pick a flower for me EVERY day after day care. He always brings it home and greets me as I walk in with the hand picked flower and an “I love you Mummy”.  Every single day this happens and every single day I smile.  If I ever doubt the wonder of a child, I can simply reflect on these moments and be humbled at his grace and love. 

Jordan opened the envelope  (well he actually ripped it open with hands  shaking with excitement) and I then read it to him.  It was from Emily.  Jordan remembered Emily as clear as daylight ……. and he only met her for no more than 15 minutes, months before and in an anxious situation (yes, she touches lives !).  The card read “Dear Jordan …… I’m not sure if you remember me but it’s Emily from ……..  Sorry it’s taken so long to write to you, but I was getting ready for my overseas trip.  I am in Holland now.  I absolutely LOVED your card. It was so thoughtful and …. I even have it with me in Europe to keep me safe….. “.

Jordan turned to me and said “I miss Emily”. 

Emily touched our lives and we thanked her.  Little did we know that we touched her life as well. All we did was thank someone for being great.  Do you think that every time that Emily looks at that card she will remember that she is a great person ? ABSOLUTELY.  Do you think that she will keep that card somewhere forever ? FOR SURE.  The lesson to learn is to thank people for doing great things.  Thank people that aren’t used to being thanked.  Notice people that aren’t used to being noticed. The more people that believe they are great, the greater they become.  The best thing that YOU can do is pass this lesson onto the next generation !

Safe travels Emily !

Business Brands, Life Experiences, Uncategorized

AMAZING Marketing for Cougar matchmaking service!

Cougar
Grrrrrrr

 I was driving to see a client in Mosman in Sydney a couple of days ago and was struck by some seriously GREAT MARKETING.  I passed a prominent Pub on the way and some posters jumped out in front of me.  They were so effective that I remembered the script on each, which is amazing in itself as I was literally at the set of lights outside  the pub for no more than a couple of minutes. 

Here are two of the messages on the large, poster collateral on the balcony of the pub;

  • “Age knows no barriers.”
  • “Who said scratch marks are out of the question?” 

Immediately this grabbed my attention as the instinctual thought was “what has this got to do with a pub ?”. Another glance along a few metres gave me the answer.  The next 2 posters  said;

  • “Adopt a Cougar”
  • “Cougar Kingdom”. 

 For those that do not know what the message means or indeed what a Cougar is, I will endeavour to explain………..

The dictionary says that a Cougar is “a large tawny cat;….. now greatly reduced in number and endangered in some areas”.   But, I don’t think that this pub had THAT meaning in mind.  A cougar is actually a woman over the age of 40 (generally) who exclusively pursues young men.   The woman could be already in a relationship or single. The young man could be the age of the woman’s sons. 

With this in mind, the thoughts that went through my mind played havoc with my morals whilst igniting my passion for smart marketing.  The questions I asked were; Is this right ?; Is this pushing the boundaries ?; Is this taking advantage of a gap in the market ?; Is this morally right or wrong ?; Will it be successful?;  How many will they get attending on their first night ?;  How do they get both Cougars and younger men to be plentiful enough ?; Is this smart of simply taking advantage of a trend ?; Will this be a success?; ….. and more…….. 

I’m sure that these questions run through the minds of many people that pass this pub.  The point of this is, can YOU bring to mind a marketing strategy that has provoked such thoughts or taken your mind away from what you were doing.  Or in your business, can you find a marketing campaign that gets people thinking like this ?  The fact of the matter is that if you fitted into the profile of a Cougar or a younger man and you were interested in such an event, then you WOULD DEFINITELY find out more about it, wouldn’t you ?  Now THAT Is GREAT marketing.  Congratulations to the Pub and their marketing team for such an amazing campaign ! 

There is however a downside to this story, which could make the campaign fall flat on its face.  For the purpose of telling you guys about this (as I am happily married and definitely not Cougar material!! – and there are no other White Now team members in this category – as far as I know !), I went to the pub’s website to see what the event was really about and all I found was one banner saying “Cougar Kingdom Coming Soon”.  There was no link to any further information and all the great marketing that was on display at the pub was not to be seen on the website.  They did not follow through and think about where their future customers may go to find out more. 

 Does YOUR company market well in one area and fall down in another ? Have you got all areas of your market segments covered ? Remember this story when you review your marketing campaigns.  The lesson is priceless.