Tag Archives: hospitals

A summary of how the Read & Recover Initiative was Born !

The Read & Recover Initiative was born through the thoughts and actions of some kind people with some kind hearts.  The owner of White Now, Jenny White had experienced periods of time with her then 3 year old in hospital with recurring bouts of pneumonia over a 12 month period – an experience that can be teatering on life of death for a toddler.  With this in mind along with the great experiences that Jenny and her family had with the medical teams, Jenny thought of ways to simply ‘give back’ to those who gave so much to her family to ensure that her 3 year old survived.  She noticed that some of the books in the hospitals were a little tired and ‘well used’.  WIth further research of other hospitals, she found that this was an all too familiar story. Jenny’s child is a lover of books and this kept him going through the many nights in hospital.  If something can keep a sick kid happy – then this is a Godsend !

At Christmas time 2009, immediately after Jenny’s child was released from hospital for the 4th time in 6 months, a ‘friend’ on Facebook (a friend that Jenny had never met) posted that he would like to grant some Christmas wishes.  That gentleman, Brad Sugars was a very successful businessman living in Las Vegas (an Aussie ex-pat).  Jenny posted on his Facebook page that she would like to donate 100 books to 10 hospitals in Sydney.  Soon after, Brad granted this wish but increased the donation to 1,600 books for 100 hospitals Australia wide.  The kindness and generosity of Jenny and Brad lead to this amazing initiative.  The inaugral year was 2010 with the initiative to be continued in years to come !

What a great story !

Fantastic Group of People

Isn’t it just THE BEST feeling when you get a group of decent, easy-going, happy people in the same space?  And isn’t it amazing what can be achieved with a group like this?

On Tuesday just gone, we assembled “The A-team” to assist with the packing of the 1600 books for 100 Children’s Hospitals as part of our “Read & Recover” initiative.  I am sure that it will be blogged about further in the near future, but I just wanted to share briefly, what I took from the day!  Whilst it was never about me, I came away with a fantastic feeling and it was all because of the wonderful people I shared the experience with.

Upon arrival, everyone jumped to the various tasks and throughout the process there was plenty of happy chatter, a few laughs and a general air of comraderie.  Over the ensuing 5 hours, (minus time for lunch of course) – we unpacked, bundled, wrapped, packed and posted the books so that they could get to their various destinations all across the country.

From me personally, I just wanted to say a HUGE THANK YOU to the wonderful people that I got to know a bit better and spend some quality time with.  The opportunity to get to know some truly good and decent human beings was an honour.  The fact that I was able to do so whilst we all worked together for the greater good was truly a wonder and something that I feel greatly priviledged to have experienced.

Sue, Kathy, Michael and Jenny – THANK YOU for being so kind and generous with your time and more importantly, with yourselves.  It was my absolute pleasure to have been able to get to know each of you (even you JW) that much better and I look forward our next catch-up!

The Road to Recovery

I received a phone call over 2 weeks from a mate that I have known for over 20 years, in fact he was the first person that I made friends with at my footy club when we moved over to Australia!  He called me to confirm that I would be attending his 4oth birthday on the weekend of 27th March and we agreed that we would spend the day with one eye on the tv watching the Formula 1 highlights and the other chatting to various people!  We laughed about it and that was that.

Then, Wednesday last week he rang me back.  There was the usual banter and a brief chat about the first round of the F1.  This was then followed up with “Hey mate, you know how my party was locked in for the 27th?”.  “Yes”.  “Well, we are going to have to postpone it for a later date”.  “Oh!  Ok.  Is everything alright?”.

What followed was him informing me that he had been feeling a bit crook in the last week and so he had been to the Doc’s on the Monday and after a couple of tests that day, then a HEAP of tests on the Tuesday, they had decided to rush him in for an emergency procedure to remove a cancerous tumour from his right kidney.  They would need to break a couple of ribs to do so, make an incision about 30cm+ long and he would be under for 4 hours or so!

He was (as always) pretty philosophical about the whole thing and said that it was great that they had found it and that the surgery was the cure and that in 95% of cases, that is the end of it!

So, last week he went in to hospital and had the operation and I spoke with his wife on the Thursday and then with him on the Sunday.  He said that he was in massive pain, but that the op had gone really well and that they were talking about releasing him “soon”.  The VERY NEXT day, I got a text from him to say that he was in the car on his way home!  I was shocked, but told him that I would be over to visit the next day (yesterday)!

I was even more shocked when I saw the state of him yesterday when I got to his place!  He could hardly move he was in so much pain and the poor bloke looked a lot older than his (almost) 40 years!  I said to him, “What the hell are you doing back at home in this state?” (the terminology has been cleaned up for the purposes of the blog)!!!  His response was along the lines of the hospital needed the bed and they offered to give him some strong medication to handle the pain and as he was ‘young and fit’ (young – defintely.  fit – not so sure!!!) he should recover well .

Now, I am obviously NOT a Doctor, but there is no way my  mate should have been let out of the hospital.  I won’t go in to the gory details, but let me just say that he had not even cleared his system since the operation so they should have at least have kept him until that milestone had been successfully achieved!  It should also be noted that he was released against the protestations of both his wife and sister AND that he was paying TOP DOLLAR in a private hostpital with a VERY good name!!!

I am gob-smacked that anyone would be released after such major surgery!  And to let someone go home where there was not going to be any care for the first two days that he was back there is beyond me and quite frankly bordering on culpable in my limited opinion!!!

However, from all of this there have been some real positives:

  • Primarily that my friend is better and should be fine from here!
  • It has woken him up to his unhealthy lifestyle
  • And has woken myself and a couple of our other close friends up to theirs (unhealthy lifestyles).  We have all agreed to getting a bit fitter and being healthier and to making some wiser decisions when it comes to our lifestyles (work vs play vs late nights vs parties vs etc, etc)!

Life is so precious, particularly when we all have kids involved!  We should therefore hold on tight to it and take the time to look at what is important us and make the decisions required to ensure that we are around and about to enjoy each and every moment that we have to spend with those that we love and cherish as ultimately we are all mortal, which for (relatively) young Australian blokes to admit is a MAJOR milestone!!!  🙂

Plan all you want, but flexibility is what is needed !

Read & Recover

When we started our Read & Recover Initiative in partnership with Brad Sugars, we knew that it was going to be a big job, full of fun and a fair bit of hard work and hey, we’re ALWAYS up for a challenge and ALWAYS up for hard work !  To us, it was going to take some great organisational skills and a passion to make kids smile. If you think about the process in its simplest form, all we have to do is buy 1600 books and send them to 100 hospitals.  All of us at White Now consider ourselves as organizational machines (and we usually are except when one of our kids has been up all night then we are more like organisational disasters) !!

We started with a plan and a time line. Isn’t it true though that it’s not until you plan a process that you actually work out that the simple logistics that you had once thought of, have turned into a 68 page procedure manual that takes 2 weeks to develop and another 2 weeks to digest ? Our aim though is to get these books out there and we will do what it takes to make that happen.

We are rapidly crossing the tasks of the list with each cross triggering a smile on our faces knowing that we are one step closer to getting those books out.  There have been so many people who have offered their assistance to pack or deliver the books or simply be involved somehow, and they are patiently waiting until it is ‘packing day’.  We had many photographers offering their services to do photo shoots for us with Brad and also taking images of the delivery of the books to the hospitals. We ended up securing Michael O’Farrell from www.ofarrell.com.au, who is already an absolute pleasure to deal with.  This contact came through Facebook and we thank his daughter for putting his name forward.

We are right in the middle of calling the hospitals and this is where the interesting challenges have manifested.  The plan was to call each hospital, find the appropriate person to chat to about the initiative, grab their details, gain their permission to donate the books, send them a formal letter, get the delivery volunteers to call them when it is time to deliver, have the hospital contact receive the books at a mutually suitable time and there endeth the process.  Don’t forget that we are organizational machines here at White Now and if there is a process to follow, we will do it.  What we didn’t plan for was all the variables that we would find once this ring around started – these include;

  1. The person we need to talk to is on leave
  2. The person we need to talk to is unable to return our call
  3. The Reception staff want to handle this themselves and won’t pass the call on
  4. The hospital is unable to take books for hygiene/OH&S reasons
  5. The hospital is unable take books, they can only take monetary donations
  6. The message gets lost
  7. The hospital wants to give the books to kids to take home
  8. The hospital wants to see the actual books prior to accepting them
  9. The hospital will only take them if they are posted

With all of these variable thrown at us, we soon realized that we had to be flexible to meet the needs of either the individual taking the call, the hospital or the donation protocol.  So guess what ? That is what we did.  We put our ‘flexible, accommodating’ hats on and tried to meet all of their needs.  Once we did this, we could achieve White Now and Brad Sugars’ goal of getting 1600 books to 100 hospitals.  What was so great about talking to the hospitals was that even if they could not accept the books, they usually offered suggestions about other hospitals that could.  Everyone seems to care which is simply amazing.

We have learnt a valuable lesson with this process and that is that you can plan and set up procedures to YOUR requirements, but the other stakeholders may not always be able to follow your procedures. You have to quickly adjust your strategy to suit everyone…… and that is just what we are doing;  Some books are staying in their factory wrapping, some books that were to be delivered are now being posted, some hospitals that were to receive books now are not receiving the books with other hospitals being added to the list, our formal letters change depending on the individual requirements of each hospital and soon there will be 1600 more books in Australian hospitals.

It is certainly true that if you fail to plan, then you plan to fail, but when you are planning anything, build into the plan the flexibility to meet the needs of others as you cannot always predict others behaviours.

From 10 to 100 hospitals in one short email !

Read & Recover
Sending books to kids hospitals !

Tonight at about 8pm I was putting my son to bed and had read him the final of his 5 books for the night. As he was just drifting off, the nagging, red flashing light on my Blackberry was pounding my periphery.  Although I get hundreds of emails a day, I still have this irresistible urge to check my emails as they come in (Note to self; must address that urge one day soon).

I had sent Brad Sugars from ActionCOACH an update email to let him know that the ‘Read & Recover’ logo was ready along with some other details about the project’s status.  The email was sent at 5pm Sydney time.  Brad was in working in Portugal and sent a reply email at 8pm Sydney time. It was a short and to the point email from Brad (as only Brad can do).  He had decided that he would up his ante and suggested that we expand the project from donating to 10 hospitals to 100 hospitals.  Well, I was glad I had finished reading books to my son by then as I was speechless and nearly fell off the bed. There was going to be no arguments from me or our team here. 

Once I had digested the information, I let the team know of the pledge and amongst the emotions, we all agreed that we were up for the challenge of making this happen. Making this happen means putting more smiles on more sick kids faces – THAT is our motivation.

So, as the night closes on another busy day of helping my fabulous team run www.whitenow.com.au and our other associated businesses, I plan to put my head on my pillow peacefully, knowing that there are amazing people out there who do amazing things for other amazing people.