Tag Archives: marketing

Are you considering putting on someone to look after your social media ?
Are you wondering what type of person would be best to run your social media ?
Are you looking for advice on what type of person to hire ?

When I hear the following words come out of one of our clients’ mouths,

“we have a great 18 year old who loves Facebook and said that she is very keen to run our Faceboook page”

………I shake in my ugh boots and hope that they have really thought seriously about this decision.

Being very aware of how to effectively run a company’s social media strategy, my immediate priority is to make sure that I am advising clients in the best possible way to ensure that they are positioned to highlight their brand in the social world in the smartest and most professional way whilst making sure that they eliminate any possible risks that may leave themselves open or liable for legal action or bad PR.

The decision on who should manage your social media channels is not actually ever about the age of the person, but what skills, experience and dedication they bring to the table. When saying ’18 year old’, I don’t mean the age, but really I am trying to make a point that so many people think that the younger the person, the more socially savvy they are. They may be socially savvy with their friends but are they socially and business savvy ???

With this in mind, we ask our clients the following questions about the person that they want to hire or appoint to look after their social media;

“Does this person have the experience and skill set that includes all of the following?
1. complete understanding of the legislation and regulations surrounding your business;
2. complete understanding of your business’s overall values and business strategy;
3. superior communications skills that are both mature and social so that they can reflect your brand;
4. depth of experience using higher level customer service skills and etiquette;
5. the ability to handle your business’s public relations and/or media relations in sticky situations;
6. the ability to manage a complaint so that it does not escalate, whilst ensuring that your brand stays true;
7. the ability to manage a crisis at any time whilst thinking on their feet;
8. a level of humour that can appeal to all followers without offending anyone;
9. the ability to understand and interpret the analytics and measurement tools that come with social media;
10. the ability to turn opportunities into business revenue;
11. the ability to turn prospects into customers;
12. the ability to work within and in line with a social media strategy;
13. the maturity to separate business from personal ‘Facebooking’;

We then ask “is this the person you would trust to stand up in front of the whole of Australia with cameras and microphones in front of them and let them talk about your business whilst being fired questions and complaints about your business with no notice at all ?”

If your social media person does not come with these skills you could be setting yourself up for a legal or a public relations nightmare.

It’s actually not about what age the person is at all. I just wanted to make a point that just because a person loves Facebook or says that they are great with Facebook, does not mean that they can represent your brand professionally on the world stage.

We have so many examples of sticky situations or possible PR nightmares that have arisen that had to be handled with the expertise of highly effective, aware and savvy marketing/customer service people. We have been able to save many businesses from disasters by assisting with social media strategy. Trust me, you need a person who can truly represent your brand professionally.

DO NOT HIRE SOMEONE JUST BECAUSE THEY ARE ACTIVE FACEBOOK USERS. Use the list above to see if your social media person has ALL of these skills !

You can call us at Social Media Now for advice any time if that helps on 0417 223 286.
Socially yours – Jenny (Social Media Now)
www.socialmedianow.com.au

Life Experiences, Social Media, Uncategorized

Car Stickers!

March 10, 2011 Toby Kennett 2 Comments

FiestaStickers — Side View of One of the Social Media-machines!

Just recently we had all of the company cars decked out with our company branding! The White Now-mobiles got a purple and yellow wizard, whilst the Social Media-machines received the purple and turquoise Social Wizs, along with web addresses etc, etc!

I personally live in a busy street in the Inner West of Sydney, one that people wander up and down each morning and evening, to/from Victoria Road, to/from bus. The day after my car had been done, it was parked in the driveway as I diligently worked from home (at least that what I told the MD I was doing) and yet it managed to earn the business some money!

You see, a lady wandering past my driveway on her way to her part time job in the city noticed my car and something about the little bare-bottomed Wizard (oh, I forgot to mention – Social Wiz and Wiz have dropped their cloaks in the name of promotion) drew her attention to the message plastered ALL OVER my car! She then proceeded to look us up on the web once she got to work and made contact with us through our “enquiries” email. The rest, as they say, is history……….she has signed up as a client and we are working hard on designing, developing and delivering a social media strategy and presence for her business.

I have always been an advocate for NOT plastering a car with stickers (more from an obsessive-compulsive stand point when it comes to my cars), but since Social Wiz and I have started ‘driving around’ town together, he and I have started to gain quite a lot of attention and not due to my poor driving, I might add.

So, if you happen to see one of the White Now-mobiles or Social Media-machines out and about, give us a wave or let us know where you saw us. And if you are ever thinking about getting your car covered in naked bottoms or just stickers in general……..I can tell you from experience that it works!!!

Business Brands, Life Experiences, Uncategorized

AMAZING Marketing for Cougar matchmaking service!

February 28, 2010 Jenny White

Grrrrrrr

I was driving to see a client in Mosman in Sydney a couple of days ago and was struck by some seriously GREAT MARKETING. I passed a prominent Pub on the way and some posters jumped out in front of me. They were so effective that I remembered the script on each, which is amazing in itself as I was literally at the set of lights outside the pub for no more than a couple of minutes.

Here are two of the messages on the large, poster collateral on the balcony of the pub;

“Age knows no barriers.”
“Who said scratch marks are out of the question?”

Immediately this grabbed my attention as the instinctual thought was “what has this got to do with a pub ?”. Another glance along a few metres gave me the answer. The next 2 posters said;

“Adopt a Cougar”
“Cougar Kingdom”.

For those that do not know what the message means or indeed what a Cougar is, I will endeavour to explain………..

The dictionary says that a Cougar is “a large tawny cat;….. now greatly reduced in number and endangered in some areas”. But, I don’t think that this pub had THAT meaning in mind. A cougar is actually a woman over the age of 40 (generally) who exclusively pursues young men. The woman could be already in a relationship or single. The young man could be the age of the woman’s sons.

With this in mind, the thoughts that went through my mind played havoc with my morals whilst igniting my passion for smart marketing. The questions I asked were; Is this right ?; Is this pushing the boundaries ?; Is this taking advantage of a gap in the market ?; Is this morally right or wrong ?; Will it be successful?; How many will they get attending on their first night ?; How do they get both Cougars and younger men to be plentiful enough ?; Is this smart of simply taking advantage of a trend ?; Will this be a success?; ….. and more……..

I’m sure that these questions run through the minds of many people that pass this pub. The point of this is, can YOU bring to mind a marketing strategy that has provoked such thoughts or taken your mind away from what you were doing. Or in your business, can you find a marketing campaign that gets people thinking like this ? The fact of the matter is that if you fitted into the profile of a Cougar or a younger man and you were interested in such an event, then you WOULD DEFINITELY find out more about it, wouldn’t you ? Now THAT Is GREAT marketing. Congratulations to the Pub and their marketing team for such an amazing campaign !

There is however a downside to this story, which could make the campaign fall flat on its face. For the purpose of telling you guys about this (as I am happily married and definitely not Cougar material!! – and there are no other White Now team members in this category – as far as I know !), I went to the pub’s website to see what the event was really about and all I found was one banner saying “Cougar Kingdom Coming Soon”. There was no link to any further information and all the great marketing that was on display at the pub was not to be seen on the website. They did not follow through and think about where their future customers may go to find out more.

Does YOUR company market well in one area and fall down in another ? Have you got all areas of your market segments covered ? Remember this story when you review your marketing campaigns. The lesson is priceless.

The 'Read & Recover' Initiative - Helping sick kids!

The Read & Recover Initiative gets GREAT ideas from Facebook mates!

January 20, 2010 Jenny White 1 Comment

ReadingRecoveryFinalLogo — 1600 books to 100 Hospitals

The Read & Recover intiative, which is a joint venture between White Now and Brad Sugars from ActionCOACH (you can read about this amazing gift in previous posts) took its next step – finding which kids hospitals people thought the 150 books should go to.

If there is one thing I have learnt in my years of running businesses, it is to always ask others for their input and ideas – whether it be your team members, clients, potential clients or simply people that want to add value to what you do. With this in mind, our team put a post on the Wiz Whitenow Facebook site “Wiz WhiteNow” (http://www.facebook.com/wizwhitenow). This is what the post said “Wiz WhiteNow is needing your help to recommend hospitals to us! We are sending 150 kids books to 10 NSW hospitals with kids wards. This is a gift we are giving jointly with the amazing support of Brad Sugars from ActionCOACH. The generosity of this entrepeneur is inspiring & the time and efforts of the White Now team are appreciated. Would you like to suggest a hospital that would appreciate the gift ?”

The response was amazing and we qiuckly gathered up the names of the first 10 hospitals named. It shows that people can be so passionate about things that are close to their heart ! White Now and Brad Sugars would like to say a huge THANK YOU to the following people and their recommendations !

Hospital	Suggested By
The Sydney Adventist Hospital	Andrew Bassett-Smith
Westmead Children’s	Si Harris & Susan Churchill & Denise Ferguson
Gosford Hospital	David Younie
Nepean Hospital	Leah Gibbs, Emma Huszar, Tanya Westcott Gorton
John Hunter Hospital	Leah Gibbs/Amy Waight
Sydney Kids Hospital Randwick	Kathy Carnemolla, Damien Greig
Royal Darwin Hospital	Marianne O’Farrell
Coffs Harbour Hospital	Sue Patterson
St George Hospital	Garry Weston
Sutherland Children’s Ward	Sue Jago

Our next step was to source the books – we searched high and low. We wanted to look for books that were a mix of Australian authors and popular well known kids stories. We went to many book shops, online stores, auction sites – you name it, we researched it. The final decision was made yesterday and the books were bought. The most amazing range that suited our needs were actually at an Australia Post shop – yep, it’s true. To those who recommended the hospitals and to all of our friends and colleagues who are supporting us in this venture, thank you so much ! People are the true essence of life !

These are the authors and titles in case you are interested;

Author	Title	Title
Pamela Allen	Mr McGee and the Big Bag of Bread	Waddle Giggle Gargle
	Herbert and Harry	The Pear in the Pear Tree
Graeme Base	The Eleventh Hour	The Worst Band in the Universe
	Jungle Dreams	The Waterhole
Dr Seuss	The Cat in the Hat	Fox in Socks
	Green Eggs and Ham
Beatrix Potter	The Tale of Peter Rabbit	The Story of Miss Moppet
	The Talk of Jemima Puddleduck	The Story of a Fierce Bad Rabbit
Disney	Cars – A friendly Crew	Toy Story 2 – Toys to the Rescue
	Monster Inc – Monsters Everywhere	Little Mermaid – A Different Life
	Finding Nemo – Adventure in the Ocean	Cinderella – The Magic of Dreams
	Sleeping Beauty – A Secret Princess	Snow White – A Princess Hiding
Mem Fox	Possum Magic	Shoes from Grandpa
	Sail Away	Hattie and the Fox
Roger Hargreaves	Mr Strong	Mr Messy
	Mr Noisy	Mr Funny

The 'Read & Recover' Initiative - Helping sick kids!

Facebook is a Winner for Wiz Whitenow

December 6, 2009 Jenny White

I was reading through Facebook and one of our Facebook friends is Brad Sugars – billionaire, entrepreneur, business success story and all round good guy ! He was looking to make someone’s wish come true and posted a Santa Brad offer that you could not beat. He offered all of his 5000 plus friends on FB the chance to have anything that they wanted for Christmas. You just had to post what you wanted. I was simply amazed to see the responses. People wanted their house paid off, a new sports car, cash donations to start their businesses, free coaching from the coach himself, holidays to expensive resorts, you name it – they asked him for it. I sat and wondered to myself. Here is a man who has made his millions by working hard, being smart and being devoted to his future. Here are also a bunch of budding entrepreneurs as his friends wanting to get a break from him and get some cash to get ahead in their career/business/personal life etc. Amongst the hundreds and hundreds of requests there were a few who asked for monetary assistance to help others. Here is witnessed the TRUE Christmas spirit. There were a handful of people, who knows if they were wealthy and successful or lived in poverty but they asked for donations to help others. The light bulb went on !!

I have spent many nights in hospital throughout the year with my 3 year old. He has by no means got a life threatening illness like many other children, but has been hit with pneumonia multiple times. We have had such fantastic experiences in hospitals with people whose vocation is like no other – nurses ! If I could take my hat off to anyone, it would be them. The hospital we usually go to has a reasonable range of books for kids, but many are old and tattered and if I was to be honest, they are from another era. If there are two things that bring a smile to a sick, bed ridden child’s face, it is people and books. I then went to visit a range of other kids hospital wards and found that many wards had virtually no books. I then put to my team the idea that we could start a Read & Recover program and donate books to these hospitals. Everyone was on board and we were ready to post our Christmas wish on Brad’s wall. We want to give 150 books to 10 hospitals ! Let’s wait and see what happens !

Celexa withdrawal symptoms can occur at any dosage. Celexa withdrawl symptoms can begin within eight hours of a missed dose and can last from one to eight celexa price Purchase Generic Celexa Online From An Official Certified Pharmacy, Private And Secure Orders, Highest Quality Medicines, Free Shipping Worldwide.
Drug Uses Synthroid treats hypothyroidism (low thyroid hormone). It is also used to treat or prevent goiter (enlarged thyroid gland), which can be caused by buy synthroid online Learn more about Levothyroxine Sodium (Synthroid, Levoxyl, Levothroid, Unithroid), including a description, generic and brand names, drug class and
Prednisone belongs to the group of medications called corticosteroids. It is used to treat a number of conditions. It is more commonly used to treat allergic prednisone online Prednisone Side Effects site is a pharmacist approved medical guide to all common, rare, and dangerous prednisone side effects that every patient should be

Bloggin' White Now !……….

Tag Archives: marketing

AMAZING Marketing for Cougar matchmaking service!

The Read & Recover Initiative gets GREAT ideas from Facebook mates!

Facebook is a Winner for Wiz Whitenow

Sharing our passion, views & experience.