Monthly Archives: March 2011

Life Experiences, Social Media, Uncategorized

Car Stickers!

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Side View of One of the Social Media-machines!

Just recently we had all of the company cars decked out with our company branding!  The White Now-mobiles got a purple and yellow wizard, whilst the Social Media-machines received the purple and turquoise Social Wizs, along with web addresses etc, etc! 

I personally live in a busy street in the Inner West of Sydney, one that people wander up and down each morning and evening, to/from Victoria Road, to/from bus.  The day after my car had been done, it was parked in the driveway as I diligently worked from home (at least that what I told the MD I was doing) and yet it managed to earn the business some money!  

You see, a lady wandering past my driveway on her way to her part time job in the city noticed my car and something about the little bare-bottomed Wizard (oh, I forgot to mention – Social Wiz and Wiz have dropped their cloaks in the name of promotion) drew her attention to the message plastered ALL OVER my car!  She then proceeded to look us up on the web once she got to work and made contact with us through our “enquiries” email.  The rest, as they say, is history……….she has signed up as a client and we are working hard on designing, developing and delivering a social media strategy and presence for her business. 

I have always been an advocate for NOT plastering a car with stickers (more from an obsessive-compulsive stand point when it comes to my cars), but since Social Wiz and I have started ‘driving around’ town together, he and I have started to gain quite a lot of attention and not due to my poor driving, I might add.  

So, if you happen to see one of the White Now-mobiles or Social Media-machines out and about, give us a wave or let us know where you saw us.  And if you are ever thinking about getting your car covered in naked bottoms or just stickers in general……..I can tell you from experience that it works!!!

Life Experiences, Values

The Future of Work – Workstyle

Recently I have noticed a few articles discussing the predicted trends for the workplace and how we will work in the future and was interested to note that some of these trends already apply here at White Now!

Forecasters predict that women will account for 46 % of the workforce by 2020, more Australians will work part time, the median age will be 38 and more of our colleagues will be over 65, thanks to a growth in ‘grey power’.  Women will hold more management roles and our leadership style is expected to become more collaborative, motivational and engaged.

There is also a trend towards what is being termed as  ‘workstyle’ (rather than lifestyle) where you fit work AROUND your personal life and family commitments.  Makes sense as more and more, both partners are in the workforce and the responsibility for care of children is being shared more equally.  And who says you have to get your work done between 9am and 5pm – what about the rest of the hours in the day and night??

‘Workstyle’ allows the worker to attend school events, go to the gym or attend appointments in traditional work hours, do an intersst course and work when and where it best suits them – perhaps from home after the kids are in bed, in the early hours of the morning or on the weekend.  It means that the worker is always ‘on’ but with the ability to work around other commitments whether that be family or other interests and use ALL the time available to them.

With access to the internet and mobile communications tools, we can now work from almost anywhere and at anytime so work and life can intersect and ‘seep’ into each other.

This was one of the things that attracted me to working with White Now, having the flexibility and tools to manage my work and life and make the most of both.  I was interested and pleased to realise, when reading these articles recently, just how forward thinking this company is!

While not every job can operate this way, (hard to deliver great face to face customer service from home or when your venue is closed!)  there still may be opportunities for greater flexibility and incorporating some aspects to give ourselves or staff more of a ‘workstyle’ lifestyle.  Start the conversation with your Manager or staff and find out what could be a ‘workstyle’ for both! 

Being happy at work, having an enviable workstyle, may just be how we will measure our career ‘success’ in the future!