Category Archives: Values

Subconscious motivators – things that you “feel”, maybe in your heart or even in the pit of your stomach.

Life Experiences, Values

Busy! Busy !! Busy !!!

One of the questions we often get asked is, “how are things going in the land of White Now?”  (or words to that effect), and our response is usually along the lines of:

  • Flat Out
  • Flat Chat
  • Busy, Busy, Busy!
  • Don’t Know if We’re Arthur or Martha
  • Etc, Etc, Etc

What I’ve noticed though is that each and every time the above is clarified with something like:

  • But I’m not complaining, or
  • Which is FANTASTIC, or
  • I’d rather be flat out as at least we know we can pay ourselves this week, or
  • We never take our good fortune for granted

It got me to thinking just how “lucky” we are!  And when I say “lucky” it is not because of a fluke or being in the right place at the right time.  It comes down to a lot of BLOODY HARD WORK!!!  But the bottom line is that we all genuinely enjoy it and on a personal level, I am not sure what I would do with myself if I was sitting around twiddling my thumbs!

The past fortnight has seen a significant part of the team away on annual leave and whilst some in our office might suggest that the people in question do very little ‘real’ work, the fact of the matter is that they (well, at least one of them) do/does contribute to the overall productivity of the team!!! 🙂  ……office humour!

What never ceases to amaze, please, excite and drive me personally is the continual influx of business and the fantastic range of services that we get asked if we can provide or assist with.  Not a week goes by without the phone ringing or an email pinging that asks us to step outside our core business/services and look at opportunity from a different angle.

I was wondering why this might be the case.  And I think the answer is our………………INTEGRITY.  I firmly believe that the business is founded on such strong principles and that each of the team live up to those values on a daily basis so that our customers form a trusted bond with us which means that they are comfortable asking us for things that might not be on our ‘list’ of what we do.

So, in summary I would like to say that I believe we are so incredibly fortunate to wake up each day and be surrounded by opportunity, questions, ideas, laughter, integrity, honesty, support, open communication, etc, etc and that I pinch myself regularly and do a stop…….check…… every couple of days to make sure I recognise the reality of that fortune and never, ever take it for granted.

To everyone that supports “us” in the myriad of ways that we are so fortunate……….THANK YOU!!!  You are our reason for continual improvement and integral to our overall success.

Life Experiences, Recruiting Tips, Uncategorized, Values

To Close or NOT to Close – THAT is the Question !

I have had the pleasure of writing job ads as part of my roles for over 20 years now.  Ads for CEO’s of large businesses; ads for Process Workers within Manufacturing companies; ads for bar attendants in overseas hotel properties; ads for administration people in Clubs – you name the positions, I (and my fab team) have written a job ad for it.  Like any skill that you aquire, you spend time tweaking and developing it.  You strive for ways to continually improve on it.  You ask others how they think it can be done better.  You search deep inside for smarter ways and more articulate ways to appeal to the right people.  You make sure that the ads are written with both the business AND the applicants in mind. You keep front of mind that to discriminate in any way is neither appropriate nor in the best interest of any of the stakeholders.  In summary, it is a skill that develops over time – it is a true skill.

Don't Apply - You're Too Late
Don't Apply - You're Too Late

In saying all this, in my 20+ years of writing job ads, I have never felt ‘comfortable’ with putting a closing date on an ad.  I am much more comfortable putting an opening date on the ad or in some way letting the applicant know when the job was listed if possible.

I have had many discusssions with people, including the White Now team about the pros and cons of putting a closing date on an ad. Basically the ‘pros’ that people seem to head towards the employer or recruiter wanting to organise their lists of applicants without the problems that arise when new applicants come in late, and to schedule interviews without any hassle.  

For those who know me, I am the queen of scheduling, organisation and making lists that people always take the mickey out of me for.  For an example, I have a shopping list printed out on A4 paper 52 times (one for each week of the year).  This shopping list is divided into three sections; Supermarket/Fruit and Veg and Butcher. The supermarket list is divided into aisles and if I need an item that week, I actually know what aisle it is in and write it in that section of the list.  This list matches our weekly menu planner that I write on Saturday morning so I don’t buy extra items and don’t have left overs.  Now THAT is an example of how my brain works. Sad but true !

With that in mind you would think that I am in favour of having closing dates on ads to be SUPER organised – well, my behaviour is exactly the opposite.  White Now always recommend AGAINST closing dates on ads  (but of course if our clients want us to put a date down for their own reasons we always respect their decision).

Why am I not in favour of closing dates I hear you ask ? In my opinion, there is no point in ‘closing off applications’ until the very end of the process. By naming a closing date you are basically saying NO to a number of people who actually WANT to work for your organisation.  If I had people WANTING to work for our organisation when I put an ad up, I would happily accept their application at ANY time !

Think about the people that you MAY lose by simply saying – bad luck, you missed MY cut off date.  Remember that it is YOUR cut off date.  You perhaps did not take into account that the ideal person could be on leave, dealing with the death of a friend or relative, caring for a sick child or … who knows what ?  This person, that has not yet had a chance to see your ad MAY just be THE best candidate, MAY just be THE perfect match and MAY just have THE GOODS to take your business further than you could EVER imagine. Surely you would want to interview them or at least include them in a short list !

So, in my opinion, to put a closing date just so that resumes can be sorted and interviews scheduled makes no sense when you may be excluding the best resource for your business ie: the best person.

At White Now, when we are recruiting for a role, the role is open basically until a person is offered the position – in other words, when there is a ‘bum in the seat’.   We know that that is the best service that we can offer our clients – doing ALL that we can to ensure that the best people are able to apply for a job EVEN if they did not see the ad when it first went live.

This opinion is that of mine and White Now only.  Who knows what is right and what is wrong with this topic ? Everyone has their own personal reasons as to why the choose to advertise or not advertise a closing date.  What I DO know though, is that closing off an ad just because the advertiser/recruiter wants to schedule their time to suit THEIR needs, just seems crazy. But who am I to say that – I am the one who has shopping lists divided into sections in order of the aisles in my local supermarket !

Have a fantabulous day  and remember what Ralph Waldo Emerson once said; “Do not be too timid and squeamish about your actions.  All life is an experiment.”

Business Brands, Life Experiences, Values

Tigers are on the prowl – The TRUE champions !

Tigers!
Farewell Balmain Tigers

After 52 years in Rozelle, Balmain Tigers is now officially closed for redevelopment.  The Club has in the mean time, opened two smaller sites at Flemington Markets and Five Dock.  With this closure came the redundancy of 30 or so staff.  It is a tough decision when a Club has to inform its often, long term and loyal staff of their future redundancy.  Some of the staff that had been made redundant had been with Tigers for over 20 years.  Sunday 28th March 2010 was a sad day – the closing of Tigers, mixed with the feeling of a positive future with a new and exciting redevelopment already started. 

White Now were honoured to have been called in to assist with the Outplacement Program for a number of redundant staff.  With this Program was the offer of interview training, resume and career direction training, skills audits and ongoing mentoring.  Our wonderful Toby delivered a fantastic session to a group of soon-to-be redundant staff on preparing a powerful resume and winning at interview.  Through this experience, the White Now team saw a bunch of dedicated, positive and enthusiastic people who looked at their redundancy as a chance to do great things, look at their lives as a whole and actually CREATE their own futures.  There were people who wanted to change direction totally, some wanted to find exactly the same role in another club, others wanted to search overseas for a role and some wanted to follow their dream of working part time.  What WAS refreshing though was that everyone was positive.  It is a credit to each and every person at Tigers for adopting the right attitude and being positive.  Thanks to you all for simply being great !

It was an absolute pleasure for White Now to be involved in the Outplacement and Redeployment of the Tigers team and we wish those CHAMPIONS all the best with the next stage of their lives.  – Think like a champion and you will become a champion !

Life Experiences, Uncategorized, Values

What Goes Around Comes Around – It’s a Generational Thing !

 

Emilys Card
Emily's Card to Jordan

Way back I blogged about meeting Emily, the volunteer who came to the Children’s Sleep Disorder Clinic at Hospital 5 nights a week after work, to help settle the children – one of which was my 3 year old son hooked up to dozens of wires.  Emily’s main job was as a preschool teacher.  She wanted to give some of her skills back to those in need and chose the hospital to do so.  (If you want to recap the story, then click here to read about AMAZING Emily). 

You may recall that my son and I made a special card and sent it to Emily and we slipped in a small store voucher to thank her.  In my view, there is not much that is more rewarding than thanking others for something that they have done.  We knew that we would never see or hear from Emily ever again.  

WELL……. TODAY something wonderful happened to my son Jordan.  We brought the mail in and there was a card for him.  It was a card with a puppy dog holding a flower in his mouth.  It just so happens that Jordan L O V E S puppy dogs and has an innate connection with the beauty of flowers and the meaning of giving to others.  Jordan never fails to pick a flower for me EVERY day after day care. He always brings it home and greets me as I walk in with the hand picked flower and an “I love you Mummy”.  Every single day this happens and every single day I smile.  If I ever doubt the wonder of a child, I can simply reflect on these moments and be humbled at his grace and love. 

Jordan opened the envelope  (well he actually ripped it open with hands  shaking with excitement) and I then read it to him.  It was from Emily.  Jordan remembered Emily as clear as daylight ……. and he only met her for no more than 15 minutes, months before and in an anxious situation (yes, she touches lives !).  The card read “Dear Jordan …… I’m not sure if you remember me but it’s Emily from ……..  Sorry it’s taken so long to write to you, but I was getting ready for my overseas trip.  I am in Holland now.  I absolutely LOVED your card. It was so thoughtful and …. I even have it with me in Europe to keep me safe….. “.

Jordan turned to me and said “I miss Emily”. 

Emily touched our lives and we thanked her.  Little did we know that we touched her life as well. All we did was thank someone for being great.  Do you think that every time that Emily looks at that card she will remember that she is a great person ? ABSOLUTELY.  Do you think that she will keep that card somewhere forever ? FOR SURE.  The lesson to learn is to thank people for doing great things.  Thank people that aren’t used to being thanked.  Notice people that aren’t used to being noticed. The more people that believe they are great, the greater they become.  The best thing that YOU can do is pass this lesson onto the next generation !

Safe travels Emily !

Life Experiences, The 'Read & Recover' Initiative - Helping sick kids!, Uncategorized, Values

Plan all you want, but flexibility is what is needed !

Read & Recover

When we started our Read & Recover Initiative in partnership with Brad Sugars, we knew that it was going to be a big job, full of fun and a fair bit of hard work and hey, we’re ALWAYS up for a challenge and ALWAYS up for hard work !  To us, it was going to take some great organisational skills and a passion to make kids smile. If you think about the process in its simplest form, all we have to do is buy 1600 books and send them to 100 hospitals.  All of us at White Now consider ourselves as organizational machines (and we usually are except when one of our kids has been up all night then we are more like organisational disasters) !!

We started with a plan and a time line. Isn’t it true though that it’s not until you plan a process that you actually work out that the simple logistics that you had once thought of, have turned into a 68 page procedure manual that takes 2 weeks to develop and another 2 weeks to digest ? Our aim though is to get these books out there and we will do what it takes to make that happen.

We are rapidly crossing the tasks of the list with each cross triggering a smile on our faces knowing that we are one step closer to getting those books out.  There have been so many people who have offered their assistance to pack or deliver the books or simply be involved somehow, and they are patiently waiting until it is ‘packing day’.  We had many photographers offering their services to do photo shoots for us with Brad and also taking images of the delivery of the books to the hospitals. We ended up securing Michael O’Farrell from www.ofarrell.com.au, who is already an absolute pleasure to deal with.  This contact came through Facebook and we thank his daughter for putting his name forward.

We are right in the middle of calling the hospitals and this is where the interesting challenges have manifested.  The plan was to call each hospital, find the appropriate person to chat to about the initiative, grab their details, gain their permission to donate the books, send them a formal letter, get the delivery volunteers to call them when it is time to deliver, have the hospital contact receive the books at a mutually suitable time and there endeth the process.  Don’t forget that we are organizational machines here at White Now and if there is a process to follow, we will do it.  What we didn’t plan for was all the variables that we would find once this ring around started – these include;

  1. The person we need to talk to is on leave
  2. The person we need to talk to is unable to return our call
  3. The Reception staff want to handle this themselves and won’t pass the call on
  4. The hospital is unable to take books for hygiene/OH&S reasons
  5. The hospital is unable take books, they can only take monetary donations
  6. The message gets lost
  7. The hospital wants to give the books to kids to take home
  8. The hospital wants to see the actual books prior to accepting them
  9. The hospital will only take them if they are posted

With all of these variable thrown at us, we soon realized that we had to be flexible to meet the needs of either the individual taking the call, the hospital or the donation protocol.  So guess what ? That is what we did.  We put our ‘flexible, accommodating’ hats on and tried to meet all of their needs.  Once we did this, we could achieve White Now and Brad Sugars’ goal of getting 1600 books to 100 hospitals.  What was so great about talking to the hospitals was that even if they could not accept the books, they usually offered suggestions about other hospitals that could.  Everyone seems to care which is simply amazing.

We have learnt a valuable lesson with this process and that is that you can plan and set up procedures to YOUR requirements, but the other stakeholders may not always be able to follow your procedures. You have to quickly adjust your strategy to suit everyone…… and that is just what we are doing;  Some books are staying in their factory wrapping, some books that were to be delivered are now being posted, some hospitals that were to receive books now are not receiving the books with other hospitals being added to the list, our formal letters change depending on the individual requirements of each hospital and soon there will be 1600 more books in Australian hospitals.

It is certainly true that if you fail to plan, then you plan to fail, but when you are planning anything, build into the plan the flexibility to meet the needs of others as you cannot always predict others behaviours.

Business Brands, Life Experiences, Values

Is this a calculated risk ?

2 Comments

Perception !
Recently I have been challenged with a huge decision.  Without having to discuss the ins and outs of the situation, it is a decision that is frought with risk but the risk far outweighs the possible results surrounding not taking the risk.  The dictionary describes calculated risk as “Undertaken after careful estimation of the likely outcome”.    Being a logical person who has a strong aversion to failure (don’t we all), all my decisions are calculated.  This brought me to think about one of my favourite pics going around the traps. 

 Is this fella about to take a calculate risk ? Does he think it is a calculated risk ? Does he see any risk at all ? Does immaturity result in the inability to calculate risk ?  These are all questions that I think about. 

In business, as long as we really estimate the likely outcome(s) then the risk is calculated and the decision to take the risk or not is easier.  Make sure that you look at all of your decisions with the end result in mind !

The 'Read & Recover' Initiative - Helping sick kids!, Values

Making a special guy’s day at Australia Post

 

It’s not every day that you walk into a Post Office and tell the guy behind the counter that you are not there to buy stamps, but you would like to buy 1600 kids books from him.  This is the story of Stuart from Australia Post.

I first went into the post office a couple of weeks back to simply look at the shelves to see what was available and decided that, after all our hunting for the perfect books to give to 100 hospitals that this was it !  I lined up in that all too familiar post office line that always seems to go out the door (why is that ? – that is a service/operations question for another conversation I think) and 10 minutes later arrived at the counter in front of Stuart. 

Stuart

“Hi Stuart, I’m Jenny and I am hoping to chat to you about buying a few books”.  Stuart in his happy, willing tone said “of course – what would you like”.  I informed him that I was looking at buying 1600 books and a heap of packaging and postage as well.  This was a sale that was worth thousands of dollars to the local post office and Stuart must have worked that out in his head pretty quickly as he then stepped out from behind the counter to come out and have a chat to me with no barriers like counters or tills.  From that point on, Stuart was focused on my needs.  Stuart was not a manager, he was a postal service officer, but for some reason, he seemed to take ownership of this with the skills of a manager.  I knew that Stuart was going to really help me from this point onwards.  I was looking forward to dealing with Stuart and secretly hoped that I did not get tipped to a manager instead.

I planned to go back once or twice more before sealing the deal.  I just had to confirm this spend with the key stakeholders in the initiative.  A week later, I went back into the post office expecting that Stuart would have been moved from the job and the manager of the business would take over the sale.  I was so pleased to see that when I went to the counter, Stuart was called to meet me “Stuart, that lady for all those books is here to see you”.  This was the manager calling for Stuart.  She had generously and rightly empowered Stuart to carry out the sale to its end.  So many times I witness a manager taking over from an employee thinking that they can do a better job.  An employee never learns how to do a great job unless they are empowered to do so.  I could tell that the manager had coached him a little by the questions that he came back to me with and that was great!  Stuart was on a roll.  He organized the order to a tee and promised to call me when it was ready so I could come in and pay!  I got the call as promised and went down to see him with credit card in hand.  What I had also done was put that special touch to the transaction, I had made a plate of Anzac biscuits for his team. 

After the transaction was complete, Stuart’s manager came out to thank us and of course, I spoke so highly of the efforts that Stuart had made in sealing the deal.  The manager then offered to personally deliver the books to the venue where we will pack them which I of course accepted.  We had made Stuart’s day and he had made ours….. I don’t know what was more rewarding for him; knowing he played some part in giving books to hospitals; making such a big transaction; or being the person whose customer brought him a plate of Anzacs. 

The moral of this is that in everything that you do, try and make someone else’s day and you will walk away with a smile on your own face every single time. Empower your staff to be great and they will come through with greatness ! 

PS: When it is time to send the books, the only person I want to deal with is Stuart !

Life Experiences, Values

Working for Dough !

2 Comments

Isn’t it funny how your perception of a business can change ?

When we moved in to our new home two years ago,  the process of unpacking the multitude of boxes made the hunger pains start however the fridge had not been plugged in and the food boxes contained nothing that appealed to the appetite !  Fortunately we had relocated to the Inner West and two minute’s walk from our place is a run of shops.

I grabbed my wallet and my then 18 month old and I walked (he got carried) up to our very local shops.  Within quite literally ten metres of each other there are two bakeries.  I strolled in to the slightly closer one and was met by 3 smiling faces and a big “can I help you ?”.  We were off to a great start !  The lady serving me was very helpful whilst the other two ladies were very taken with my little boy.  They clucked and cooed and after I spent my $20 or thereabouts and was about to leave they gave my little boy a cookie and said, “see you soon”.

Needless to say we started going back on an almost daily basis and would easily spend on average $30 a week, which I would suggest should have made us a “regular customer”.

The service remained reasonably consistent for about 12 months and we could not have been happier – buying bread became a bit of an outing/event and my son was always the first one at the door, champing at the bit to buy bread (and maybe score a free cookie……………he was only two and a half afterall !!!).

Both my wife and I enjoy a nice chunky sandwich and so we have always bought our bread UNsliced – the added benefit being the bread seems to remain fresher for longer.  Upon arriving at the bakery every second day, if not every day we would ask if they had an UNcut loaf or if there was anything fresh out of the oven ?  (There is NOTHING better than warm/fresh bread with a chunk of butter on it).

Now,  for the purpose of this post I am going to ignore the fact that we had to request an uncut loaf each and every time, which in itself is frustrating.  What we both began to notice was that we were gradually being treated with more and more disdain until eventually we were almost ignored and then one day the owner’s wife came out and informed my wife that the cut loaves were fresh each morning and why couldn’t we just take one of those ?  Shocked, my wife left the bakery without purchasing anything and she came home to tell me the story.

Interestingly enough and against my usual mode of doing things; rather than speak directly to the owner or his wife about loyalty and customer service, we “voted with our feet” and now we buy all of our bread from either the bakery two doors up OR we go to the less expensive and much friendlier again bakery that is a car trip away !!!

All of this got me to thinking………………

All of the hard work that these people did at first to gain our repeat business was undone over a period of time by making us FEEL like we were being difficult !  And then, it came to a head when they then confirmed our feelings by confronting us.  Would it not have been much easier to just keep a loaf aside for us each day ?  Worst case scenario is that someone else would have bought it later on.  As os often happens with this sort of experience, I shared it with local friends and family and they too have stopped using the bakery as my experience was echoed (if not to the same degree) by them.  Overnight, their business is potentially $2000-$3000 a year less profitable due to the loss of “our” business.

Will this send them broke ?  I sincerely hope not !  It is a family owned business and they have a small family to feed.

Someone once said to me “there is plenty of dough in dough” !!!  Unfortunately, no matter how much money there is in a product/service without CUSTOMER SERVICE it can be worthless…..