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Business Brands, Customer Service, Social Media

Witnessing The Success of ‘Pokemon Go’ For Businesses !

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Less than a week ago I hadn’t even heard of Pokemon Go … but now, thanks to lots of media and lots of walking the streets with my 10 year old son, I am all over Pokemon Go and totally get it.

At first I thought, “here we go, another app that’ll take up valuable brain space in my 10 year old’s head” until I witnessed the power of this craze for businesses.  Friends invited us to Campbelltown City Bowl (Ten Pin Bowling Centre) on Saturday night.  It was a special ‘Pokemon Go’ theme night and trust me, when you mention that to a 10 year old then YES WE WILL GO is the only answer he will hear.   It also must be noted that it takes us over an hour to get from home to Campbelltown so this wasn’t something we would do lightly.  It was here that I truly saw the power of generating revenue by taking advantage of Pokemon Go  by a business.

The Promo Material For Pokemon Go Theme Night
The Promo Material For Pokemon Go Theme Night

This bowling alley had taken advantage of being a ‘Pokestop‘ and had created a full list of Pokemon cocktails as well as countless fun and inexpensive promotions throughout the night.

The Pokemon Cocktail List - simple cocktails with their name changed !
The Pokemon Cocktail List – simple cocktails with their name changed !

The place was booked out days before; the customers were seriously excited; the staff had bought into the theme; the Pokemons were everywhere; kids were engaging with other kids that they had never met before, as were the adults; the place was thriving and it was obvious that lots of money was being spent.  This theme night was definitely a success.

IMG_4547The next day we HAD to head to our local club, Ryde Eastwood Leagues Club as my son noticed it was a ‘Pokestop’.  We spent an hour there hunting down pokemons.

Have you checked your own business ? Have you checked around your area ? How can you take advantage of Pokemon Go NOW ? I know we all plan our marketing and events well ahead of time, but sometimes it is important to see what the latest trends are and be flexible enough to run with them even if they are outside your normal planned marketing.  You may not know what Pokemon Go is however, if you are in business,  then it pays to find out and get your marketing team onto it to see if it can give your business a boost.

pokeballWe were at a cafe as well and guess what ?… they were selling Pokemon bickies by the half dozen.  There are so many ways to take advantage of this craze…. give it a  go !

WANT TO KNOW MORE ABOUT POKEMON GO ? Here is a great article and video that explains everything you need to know about how Pokemon Go works as well as some tips about how you can make the most of this craze for your business.  CLICK HERE

Business Brands, Customer Service

The Crumbiest & Most Stupid Thing I have Done !

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Are you ready to hear about one of the silliest things that we have ever done ?  Talk about not thinking something through properly … geesh ………

White Now have all the new, wiz bang credit card facilities for customers to make payment  for our services, but it’s just a fact that some still want to receive their paper invoice in the mail and we are just fine with that.  When we mail invoices we often send little gifts inside the envelope as an added thank you.  Here is where the stupidity begins !

We had lots of White Now branded, double pack bickies from the guys at ‘Bite Size Coffee Treats’ and I thought, “what a great little gift to send with our next lot of invoices”.  It’s a little different to the jelly babies and similar things we often send.

Well it wasn’t until we had sent a ridiculous amount of these bickies out over many weeks that I received a very sweet email with this pic attached. There was no message, just this picture !

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The Crushed Bickies !!

Here is a closer up pic of ‘the totally crushed bickies’ – WOOPS !

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This is what I had done – I had sent out over 100 invoices with these delicious bickies inside NOT  thinking at all that they would be crushed in the mail (D’oh).  Trust me, this is NOT the bickie company’s fault, this is total stupidity from one individual (yes that would be me).  I can also tell you that if it wasn’t for this one caring customer sending us a pic of what he received, that we would still be sending these gifts via mail with our invoices wasting lots of money and undoubtedly annoying the recipient each and every time and not knowing that they were arriving more like crumb bases ready to be made into cheesecake bases.

It’s funny that sometimes you have no idea that you are doing something wrong until some kind and thoughtful person points it out.  It is only because this helpful Club Manager emailed us a picture of our special ‘gift’ that we realised that this little gift was not a gift that traveled well !

If you see your supplier or any colleague in fact doing something that doesn’t work for you, why don’t you find a way to let them know in a gentle and encouraging way.   It will help them change the way that they do things …. and for the better!

Yours in stupidity

Jenny ‘Homer‘ White

CEO of www.whitenow.com.au