Less than a week ago I hadn’t even heard of Pokemon Go … but now, thanks to lots of media and lots of walking the streets with my 10 year old son, I am all over Pokemon Go and totally get it.
At first I thought, “here we go, another app that’ll take up valuable brain space in my 10 year old’s head” until I witnessed the power of this craze for businesses. Friends invited us to Campbelltown City Bowl (Ten Pin Bowling Centre) on Saturday night. It was a special ‘Pokemon Go’ theme night and trust me, when you mention that to a 10 year old then YES WE WILL GO is the only answer he will hear. It also must be noted that it takes us over an hour to get from home to Campbelltown so this wasn’t something we would do lightly. It was here that I truly saw the power of generating revenue by taking advantage of Pokemon Go by a business.
This bowling alley had taken advantage of being a ‘Pokestop‘ and had created a full list of Pokemon cocktails as well as countless fun and inexpensive promotions throughout the night.
The place was booked out days before; the customers were seriously excited; the staff had bought into the theme; the Pokemons were everywhere; kids were engaging with other kids that they had never met before, as were the adults; the place was thriving and it was obvious that lots of money was being spent. This theme night was definitely a success.
Have you checked your own business ? Have you checked around your area ? How can you take advantage of Pokemon Go NOW ? I know we all plan our marketing and events well ahead of time, but sometimes it is important to see what the latest trends are and be flexible enough to run with them even if they are outside your normal planned marketing. You may not know what Pokemon Go is however, if you are in business, then it pays to find out and get your marketing team onto it to see if it can give your business a boost.
WANT TO KNOW MORE ABOUT POKEMON GO ? Here is a great article and video that explains everything you need to know about how Pokemon Go works as well as some tips about how you can make the most of this craze for your business. CLICK HERE