Tag Archives: perception

Recruiting Tips, Uncategorized, Values, Work & Life

Employee Marketing…Are YOU Doing It?

Let’s begin with a question:

“How much of your marketing budget as a percentage goes towards attracting CUSTOMERS to your business?”

I don’t want to know how much you spend or what you spend it on, but rather WHO you spend it on…

If I were to hazard a guess, I would suggest that 100% of whatever you spend is targeted at attracting CUSTOMERS and not EMPLOYEES.

Why is this?

In most businesses, but particular in hospitality – we so often hear the cliched, throw-away line “our people are our difference”.  This is usually backed up with something like, “we all have bars, beer, pokies, keno and food.  But what really sets us apart from our competition is our staff.  They are what make our business SPECIAL”.

This is a lovely sentiment for sure, but it gets me to wondering quite what “YOU” are actually doing to attract these amazing employees.  Just recently, we were asked to run a workshop at the RSL & Services Clubs 14th Annual Conference on the subject of (How To) “Build a Winning Team”.  In attendance were over 20 businesses ranging from small-ish hospitality venues to very large multi-nationals.  As part of my research for the workshop, I studied each businesses’ website and social media presence to gain an understanding of what sort of effort they put in to attracting “winning candidates” and the results were quite disconcerting.  Now, before I go any further – I’d like to say that these businesses are far from unique and credit where credit is due, they were in the workshop to learn more and to do something about it.  So please don’t think that I’m beating them up in a public forum – quite the reverse!  I am grateful for their attendance and was supremely impressed with the vigour and passion that they showed towards learning how to go about attracting people that would make a difference to their businesses.  What I am hopefully also doing is using their businesses (collectively and anonymously) as examples of not knowing any better and as confirmation of the greater problem that is out there – VERY FEW BUSINESSES are doing much (if anything) to attract the sorts of candidates that will add value to their business.  They are almost passive about the whole process and do not have a plan or an understanding…

So, what is “Employee Marketing”?  Simply put, it is the methods, information and strategies used to attract candidates to look at your business and then WANT to WORK for your business.  In the past, businesses very much took the approach of telling candidates what they wanted with little regard for what candidates wanted or needed.

The tables have somewhat turned.  With the advent of the internet, ‘everyone’ is a research analyst and is fossicking around in the deepest darkest corners of your website and social media forums for clues, hints and confirmation of what it is like to work in your organisation.  You see candidates are doing as much research on where they are going to work as employers are doing on resumes, background checks and references of employees.

I am hoping that most of you know that Google consistently ranks in the top 2 or 3 employers globally.  Why?  Google puts in a MASSIVE effort to lure talent to its numerous international offices and it broadcasts a very loud and very clear message – “Working at Google ROCKS!  It’s fun.  It’s creative.  And we take care of you.”  (These are my words, not theirs incidentally).  If you have a moment, please take a look at Google Sydney’s Career Page (https://www.google.com/about/careers/locations/sydney/) – on there you’ll find a wealth of information about teams; video on what it’s like to work at Google; pictures of the offices (which are really “cool”) and lots of information about the sorts of things that go on in Google Sydney.  Google basically does a really good job of “selling” all of the positives of working for them and answers a candidate’s questions before they are even asked.

Looking beyond Google and their careers page, a lot of candidates are doing their research via social media – Facebook, Instagram, Twitter, Flickr and LinkedIn are the main ones, but others are also being used to help candidates form a picture of a company’s:

  • Culture (& how staff are treated/seen)
  • Hiring Methods
  • Values
  • Structure
  • Revenues
  • Targets
  • Customers
  • Success
  • Potential
  • Pay Scales
  • Corporate Responsibility
  • Community Involvement
  • Team Morale
  • Etc.
  • Etc.

In a competitive market where the great candidates get scooped up quickly, candidates are looking for reasons TO WORK for you and if they can’t find them online, but they can find positive information on your competition……..guess where they’re heading (or at least hoping to head)?

So, what can you do about this?  Break it down in to bite-size chunks that start with a long-hard look at who you are as an employer and what you offer your employees.  If the answer is “not much”, start to think about the sorts of things that you can start providing them with – a fruit basket; annual flu shots; a weekend off once a month (or more); additional leave; a fantastic staff room with all the mod-cons (Eg.  XBOX/PS4; music; comfy seating; privacy cubicles) and a range of things that haven’t even been thought of as yet!

From there, start thinking about how you are going to get the message out there that this is what you provide to your staff, without it necessarily sounding like an “advert” – I’d suggest that pictures of your staff in the new staff room or of them having their flu shots on your ‘Careers or Employment” webpage AND your Facebook Page.  And before you say, “REALLY????” – think about the number of club websites that have pictures of a (generally mature) Board of Directors in their Club blazers with a serious look on their faces.  What sort of message do you think that sends to a future Gen-Y (or Gen-Z who will be coming through next)?  A picture says a thousand words as the saying goes – so why not have some pictures of your staff having fun and being involved in the community?  It will send a far better message about the sort of employer that you are than the picture of the (Stodgy) Board and (Cranky) Senior Management Team does!

Beyond this, try to put yourself in the place of a candidate or a future employee and think about the sorts of questions that they would like answered and what it is that will encourage them to accept a role with your organisation over one offered by another (remember, candidates rarely only apply for ONE role.  They apply for many and if they’re a good candidate, chances are they’ll be offered a couple of opportunities.  What is it that will make them accept YOURS?).  Think of the employers out there that people can’t wait to work for and WHY – names such as:  Google; Apple; Red Bull; SalesForce; StarLight Children’s Foundation & Red Balloon Days – and research what it is that they are doing to make them employers of choice.  From there, try to mimmick some of their ideas – so long as they fit with your organisation’s culture and please keep in mind……..a fancy staff room or fresh fruit every day won’t make up for a toxic environment where staff are undervalued and treated poorly.  The physical “things” that Google and the like are doing only work because they genuinely care about their employees and want them to be the best that they can be at what they do – – – – – – being creative!  The reason Google wants them to be happy and therefore being creative is because Google recognises that in the long run, this makes them $$$…….a LOT OF $$$$$$$$$$$$$$$$$$$.

The correlation between happy employees and profits is a funny one.  Anyone that has worked in a happy environment will tell you that it is not an easy thing to create and even if you do, success is not assured.  But there is little doubt (the stats prove it) that successful organisations are most commonly HAPPY organisations and so investing in the happiness of your teams is much more likely to result in bottom line improvements (even with the additional costs)!

I realise that in the writing of these blogs, that the impression might be that I think that doing whatever it is in the subject of the blog is “simple” or “easy” or “common knowledge”.  Let me categorically say that this is NOT the case!  I recognise just how difficult Employee Marketing (and most of the subjects of my other blogs) is and that it is a journey that begins with something small, that hopefully gains momentum so that it becomes more commonplace.  After all – think about the majority of things of true value that have come your way and then think about the effort that was involved to get them.  Generally, nothing of any value comes without sacrifice, effort or commitment.

Life Experiences, Recruiting Tips, Uncategorized, Work & Life

Resigning The RIGHT Way…

It’s a BIG decision, resigning.

And whether you’re leaving because of a ‘bigger & better’ opportunity; because your current employer is an absolute b#@$t!@d or because you’re just not content – you need to make sure that you exit in the right manner.

Tendering your resignation is a daunting process.  The stress that it brings on is up there with getting married, buying a house and moving according to some studies from around the world.  Whilst the temptation might be there to tell your current employer precisely where to stick that resignation letter, I urge you to think better of it, no matter how rude/difficult/inconsiderate/abusive/etc they may be.  Not that I’m condoning any of the above, but as my Mum always used to say to me, “two wrongs don’t make a right”, so it’s up to you to be the bigger person and rise above the temptation to retaliate or mouth-off.  It’s paramount to you and your future career that you remain level-headed, because you never know when you may bump in to the person again and, particularly if you’re staying in the same industry, you never know when you might need “friends” (think reference/referee).  Not to mention, in our industry, there is every chance that you will see them at a conference, function or meeting!

With the above in mind, here’s some further advice to assist you through the process:

1.  Plan.  Plan.. And PLAN…!
Get your contract out (or the Award if you don’t have a contract) and make sure you know what your obligations are – what’s the notice period you have to give; are there any restrictions on where you can work next (competition); when is your bonus due; what are your leave entitlements; etc?  If there is a specific date/deadline that you need to hit (for a new role), make sure that you know what it is and make this your end goal – ie.  what you HAVE to achieve when you hand in your notice and verbalise your intentions to your manager.

Make sure you know who it is that you should be handing your resignation in to (your line manager or his/her manager or the GM/CEO).  Also think about your timing and plan for what will get YOU the best result.  Sometimes, due to deadlines, you can’t afford to be picky about the “when”, but in general try to do it when the person that you are going to see is going to be the most responsive, ie.  not in a bad mood; not rushing to another meeting; not under the pump; not leaving to go home; not on annual leave; etc.  I guess ultimately, regardless of how you feel about the person/organisation, try your best to put yourself in the position of the person that will be receiving the news (and the pressure that that may bring) and treat them as you would like to be treated – being considerate goes a long, LONG way!

And plan for point 4 below – the OUTCOME of your resignation…

2 Document Your Resignation in Writing (but deliver it in person)
Your written resignation should be short and sweet.  No ‘War & Peace’ ramblings required here as the important detail gets lost!  Keep it simple:

  • Address the letter properly & appropriately
  • Lay it out properly and DO NOT forget to date it with the correct date as this becomes the date that your resignation is effective from.
  • (Having checked your notice period obligations) Inform your employer of the date that your notice period is effective from (today’s date), the period it is for (eg.  4 weeks) and what the date is that you are terminating your employment on (ie.  the date 4 weeks from today)
  • Thank them (in one or two lines at the most).  Ideally, this shouldn’t be too difficult.  You might like to thank them for their support, guidance and nurturing of you throughout your tenure.  Or you might like to say thank you for the development or promotional opportunities.  Whatever it is though, be sincere and if you haven’t got anything good to say – say NOTHING.
  • And remember:  LESS is sometimes MORE as the last thing you want to do is provide ‘fodder’ for your employer to come back and bash you with (figuratively speaking of course)!

If time permits, don’t tender your letter straight away.  Sit on it for a day or two (change the date accordingly) and make sure you go over the pros and cons of your current role and future opportunity.  Not to say that you can’t go back once you’ve tendered your resignation, but most of the employers that I know tend to take the view of “if you’ve decided to leave, I’m not going to try to change your mind” (in a positive way as opposed to a narky kind of a way)!

3 Personal delivery
When the time comes, have the fortitude, strength of character and decency to resign in person!  It comes down to respect and in most cases, other than the extreme ones, your employer deserves a bit of respect.  And even if they don’t, be the bigger person and show them how it should be done by holding your head high and resigning with dignity and professionalism.  If you do have any feedback, the time to do it is in person (verbally, not in writing remember) and ALWAYS make sure that you do it constructively and in a positive manner.  Hand your letter to the appropriate person, explaining what it is.  NOTE:  from this point, your resignation date is locked in as this is the date that you have tendered your resignation.

If you believe that it is going to be an unpleasant meeting – prepare yourself mentally for this and if appropriate to do so, you may choose to tender your resignation with another person present (or at least nearby), such as your employer’s Personal Assistant or maybe even your line manager.  And whatever you do, make sure that you stay calm, collected, polite and professional, no matter what is said to you (I’m not suggesting for a moment that this will be easy, but stay strong and committed to being the better person)!

4 Be Prepared for the Outcome
This forms part of your planning phase also – so make sure you give this plenty of thought.  Plan how you think your employer is going to react and what actions they might take and make sure that you’re prepared.  Think back to when other people have resigned or have been asked to leave, how did that go down and how did your employer behave?  Give very real consideration to the fact that you might well be asked to clean out your office and leave on the spot, having been locked out of your computer (and any other digital links to the organisation – eg.  phone/tablet/intranet) before you even leave your manager’s office!

Whatever the situation, remain calm and professional and try to take it in your stride, without letting your guard down as you need to remain alert to your rights and the employer’s legal obligations – like pay in lieu of notice or bonus cheques that are owed to you as a couple of examples.

5 Tidy Up Loose Ends
As suggested above, this isn’t always possible – but when it is, leave on a high!  Make sure you’ve cleaned up your desk, office and computer so that it’s ready for the next person and try to finish off any projects or at least leave them at a stage where someone else can pick them up and run with them.  You might even like to leave some basic instructions and/or information for anyone that might need them, like logins to things that need to be kept going, even in your absence.  And don’t forget to inform the right departments (when it’s your job to do so), so that the business can prepare for your departure.

Oh!  And if you have a uniform (and other company property – such as keys; phones; car; etc), either bring it back dry-cleaned and pressed, ideally on your last day (if you can get away with coming in to work in your own business attire) or within a few days of your departure.  Remember:  the organisation might be permitted to withhold your final payment until such time as ‘everything’ is returned, so get it back promptly.

6 Your Reputation is Your Greatest Asset!  Don’t BURN BRIDGES!
Often, your reputation is all that you can trade on – so make sure it remains a GOOD one!  Don’t denigrate the management or organisation and do your utmost to maintain your output/efficiency throughout your notice period.  Leave on a HIGH and make sure the departing impression of you is not one of a whinging, lazy, good-for-nothing bum, who slackened off in their last few weeks and did nothing but bag the organisation and belittle their manager!

As suggested above, you never, ever know when you might bump in to this person again and if you’ve read my previous blog “Negotiating Your Salary“, you may remember the employee that I had, that went on a rant as they stormed out of my office only to one day, much later on, be applying for a job in a business that I was managing.  Our industry is particularly small and it’s not uncommon for “someone” to know “someone” that knows YOU!  With this in mind, it is so important to keep your reputation in tact and not to burn any bridges.

Hopefully the points above will help you navigate through the stressful process of resigning.  It’s also worth mentioning that, where possible (ie.  when you’re leaving a ‘good’ employer), it’s a good idea to leave the door ajar.  What I mean by this is:  don’t cut all ties on the spot just because you are going.  Make a genuine offer to be contactable should the employer need to ask a question or let them know that you have left instructions for the next person, but they are welcome to call/email you if they require any further clarification.  Leaving on a good note leads to a greater chance of being remembered in a good light and therefore being referenced positively should anyone call about you or in conversations around a table (think at conferences, meetings, seminars, networking events where your “new” or “future” employers are also mixing)!

Good luck!

Life Experiences, Recruiting Tips, Work & Life

To Call, Or Not To Call – That Is The Question

Here at White Now! we receive LOTS of calls from candidates about roles that we have advertised and it got me to thinking…

“…Which calls do I remember?”.

The answer was simple.  Not too many!  I’d be the first to admit that my memory isn’t what it used to be, but I’m not quite ready to be shipped off to “a home” quite yet, so it got me to thinking about why I only remember a very select few calls and what is is about those calls that stick out.

Here’s a list of things in no particular order that come to mind about the calls that are worth remembering and those that fade in to the background.

1. The call has purpose and is not just being made for the sake of being made.
– “Hi, I just called to make sure that you received my application” needs to lead somewhere other than “oh and what’s the salary?”.  We all recognise that as much as the message that the world would like us all to hear is “it’s not about the money”, Jerry Maguire had it right when he said, “SHOW ME THE MONEY!!!”, only that’s probably not quite the message that you want an employer or recruiter to walk away with.  So, rather than making a call to check whether cyberspace has decided to randomly pick your electronic application to be THE one that doesn’t make it through, PLAN your conversation prior to making it and have a number of points that you want to discuss that happens to include (at the right moment), a question about the remuneration.
– Asking the “$$$ question” is always a difficult one, but it’s one that you need to get used to asking.  Try to tie it in to your planned conversation and be prepared for the question to get turned back on to you – “I’m going to turn that question back on to you, what do you feel the role is worth in your opinion and I’ll let you know if you’re in the right ball park”.  Be ready for this as it’s a great way for the person at the other end of the phone to establish if you have any idea at all about the size and importance of the role and where it fits in to the hierarchy of the organisation, not to mention if you are appropriate.  This sounds a bit harsh, but if you’re looking for a job that pays $200,000+ and you’re applying for a middle management role that is paying in the $65-70,000 range, there is a MASSIVE mismatch before we even get to the point of interviewing…

2. Do some research PRIOR to making a call and map out what it is that you want to tell the person on the other end.  Ideally they are going to want to know:
– Your name (state it clearly and if you’ve got an unusual/confusing name, maybe even spell it for them)
– The state of your application:  “I have just applied” / “I applied yesterday/last week” / “I’m about to apply”
– Which role you’re applying for and ideally include a reference number if there is one
– A VERY BRIEF overview of your relevant experience & why you’ve applied for the role.  This is actually a LOT tougher than it sounds, because standing out from the crowd is tough when all you’re doing is reciting your job roles.  Try to make it interesting and more of a conversation than a presentation!  And try to include words and phrases that aren’t cliched, but that show how articulate and capable you are.
– Use intonation as there is nothing worse than a monotone voice at the other end of a phone conversation.  And speak from the heart as passion and drive will shine through over facts and figures during a verbal meeting.

3.  PLAN two or three main points that you want to get across that you want the employer/recruiter to take away with them and if you can subtly recap them towards the end of your conversation, then do so.  But try not to make it sound like it’s ‘revision’.

4.  Ask well thought out questions that show that you have done some research and that you have thought about what you really want to know.  Good questions will tell the employer / recruiter a lot about you – so put your best foot forward by phrasing questions that show that you’ve done some research.
– Some adverts contain a LOT of information and others don’t!  So remember, we live in the age of high-speed internet and ‘Google is your best friend’.  Type in some queries and see what you can find – there might be financials, YouTube videos, news articles, media releases and goodness knows what else out there.  So let your fingers do the typing and start doing some research EARLY as it will all come in useful if and when you get through to the next stage.

5.  Know when to STOP!  Sometime less, is more!  We’ve all heard it said, but often when we’re nervous or don’t have a plan in our heads, we end up prattling on and on and on, only to discover that we’ve lost our way and the whole point of the conversation.  Make your point, move on to the next or shut up!  It really is as simple as that.

6.  Finishing up:  make sure you thank the person for their time and try to finish up with something along the lines of, “Thank you for sharing your thoughts and providing me with all of that information.  This sounds like a great role and one that I am ideally suited for, so you will see an application from me, <Your Name>, in your inbox by close of business today”.

7.  When you send your application through, don’t forget to address the cover letter to whomever it is that you have been told to address it to in the advert (and if you haven’t been given a contact, jump on to the company’s website and find out the name of the President/HR Manager/General Manager/most appropriate person and address it to them) and then address the email to whomever it is that you spoke to.  What I mean by this is that if you addressed your cover letter to John Doe, General Manager of ABC Leagues Club, but you spoke to Sarah Sitizen (intentional type) at the Recruitment Company, then address the EMAIL to her and thank her for her time on the phone earlier today / yesterday / last week and mention that ‘as per your conversation, you are forwarding your application’.

To wrap things up, there’s a time and a place to make a phone call and when done correctly, it can make your application stick out before it has even arrived – you then just need to back up how well you presented over the phone with a solid written application, one that is FULL of achievements and is NOT a long list of tasks…..but I’m now getting on to the subject of another blog, so I’ll leave you with this:  if you’re going to make a phone call about a job, plan it and make it work for you!

GOOD LUCK…

Life Experiences, Uncategorized, Values, Work & Life

It’s How We Lose That Shows Who We Are!

Recruiting is a funny business!

Whether being done for a small family business, a large multinational or as a Recruitment Consultant – the “recruitment process” provides an insight in to the human psyche.  And let me just tell you, it’s not always a pretty sight!

As a “glass half-full” kind-a-guy, I’d prefer not to err on the negative, unless there is something to be gained from this insight and so in this blog I thought that there would be significant value in sharing a couple of stories, thoughts and observations about what “we” see as recruiters in a niche market.

First and foremost, let me state from the outset that for the vast majority of roles that are recruited, there is only ever going to be the ONE position available.  Obvious right?  Stick with me here, because whilst this should be obvious, it would seem that there are candidates out there that forget this fact and the other closely associated fact that if there is only ONE position available and say 100 people apply, chances are that NINETY NINE of them are going to be disappointed.  It’s basic maths and yet it doesn’t stop candidates from being rude and at times, even abusive about the fact that they didn’t get the job even though (in their not-so-humble opinion), they were the best person for the job.

This leads me on to my next comment:  how can you know if you are the ‘best person for the job’ when you don’t even know who else has applied OR what the employer is actually looking for?  You’re well within your rights to believe that you’re a strong candidate because you have the necessary skills, experience and traits BUT the point is that  – YOU will NEVER know EXACTLY what an employer is looking for.  So rather than “assume” that you’re the best person for the role,  invest the time in your application to make sure that you have the best possible opportunity of getting the chance for a face-to-face interview.  Then, blow them out of the water at that interview and you might just convince them that you’re what they are looking for !

I mentioned above the competition (other candidates) and this is another point that unsuccessful candidates so often miss.  Faith and confidence in yourself is a much needed trait to be successful in the job market, but a misguided belief that your “Sh#t don’t stink” is likely to leave an impression of arrogance and prima donna tendencies.  Neither of which are an attractive proposition for a potential employer.  Remember, you may well be a great candidate, but there is always someone out there that is “better” than you.  Not a better person or even a better employee, but possibly just a better FIT.  Whilst I’m on the subject of “fit”, just quickly – always remember that a good fit goes both ways.  It has to be right for the employer AND the employee, so sometimes you’re better off missing out on a job if the fit isn’t right – it might just be a blessing in disguise!  To put the concept of competition in perspective, I recently recruited for a senior business leader role that attracted almost 70 applications.  Of the 70, there were 25 that could have done the job (admittedly to varying degrees, but they could still have “done” the job).  That’s over ONE THIRD of the candidates that applied, that by rights, could/should have been in consideration for the role!

This is where process comes in to play.  As a Recruitment Consultant, I am adamant about the fact that it is not my job to decide WHO a business chooses to employ.  Ultimately, my client is the one that will have to work with the successful candidate and not me, so later decisions are completely up to the employer (or their nominated representative(s)).  My (our) job is to make sure that we work closely with the employer (our client) and have open lines of communication (for more info on the importance of the employer-recruiter relationship see previous blog: http://blog.whitenow.com.au/2015/05/01/how-to-recruit-a-recruiter/) so that we are able to clearly identify all aspects of the ideal candidate-type in the hope that we can present our client with a range of candidates for consideration that match their requirements as closely as possible.  Obviously a lot of this is dependent on their ability to articulate what it is that they are looking for and our skills at drawing out this information and sometimes the tough conversations need to be had so that there aren’t any “elephants in the room”.  To achieve this, we run a tried and tested methodology that is linked to years of experience and because it is not an exact science, we then sprinkle all this with the tiniest pinch of fairy dust in the hope that it will bring us that magical candidate that fits in to our client’s organisation like a hand in to an old glove.  Coming back to my point specifically in relation to the role where 70 applied and 25 could do the job – as one of those 70 candidates, “YOU” would have NO IDEA what the level of competition is like both from a ‘cold-hard-facts’ perspective (the other candidates’ credentials) nor the ‘intangibles’ perspective (the competition’s alignment to the spoken [and sometimes unspoken] criteria as set out by the employer).  Surely then it is overly presumptuous to expect that you will automatically be on the short list and probably the preferred candidate for the role.

So, now that we are all a little more aware of some of the obvious, but often unconsidered facts of recruitment, why did I title this blog “It’s How We Lose That Shows Who We Are!”?  Simple:  the candidates that stick in my mind for all of the right reasons are those that are humble in defeat.  Those that thank me for my time and effort and make comment of their understanding of how tough the market it is and how difficult the decision must have been.  Then there are those that remain in my mind for all of the wrong reasons and rather than list some of the negative comments, behaviours and language here, I will simply say that their responses perhaps show their true colours when they’ve been knocked down.

Why?

Well because in business, particularly at a senior management level, it is unlikely that things are always going to be rosie!  There are going to be challenges and adversity and so if it comes to my integrity versus the integrity of someone that cannot be gracious in defeat and I am asked “can you recommend this person”, I am left with the easy decision to tell my client “No.  No I can’t recommend this person because I don’t believe that they would be good for your business or your culture”.

 

“ANYONE CAN BE A GRACIOUS WINNER BUT BEING GRACIOUS AFTER LOSING SHOWS STRENGTH OF CHARACTER” – Donald Lynn Frost

Business Brands

Your Image at Work – Does it Matter?

Poor old (or is that young?) Gen Y, they are in trouble again for not understanding the rules and dress codes for the workplace and taking a too casual approach! Isn’t it okay to wear a t-shirt, Havianas and have the band of your undies showing, when you are meeting clients? Does it affect your ability to the job? Doesn’t Mark Zuckerberg (facebook founder) LIVE in a hoodie? And he’s a Billionaire!

Ettiquette and dress codes have definitely relaxed in recent years. Some of us can remember a dress code at work that included skirts, not pants for women, only black or navy suits for men and NO coloured shirts and women required to wear stockings all year round.

While it is great that some of those rules have relaxed, for many there is still the expectation you will present a certain way at work and after all, first impressions DO count. Plus, many bosses (and customers) are either Baby Boomers or Gen X with a different perception of what is the right dress code for work. Some companies have resorted to hiring Image Consultants to advise staff on the appropriate dress code. This was usually spelt out in the past when you were hired. If your workplace has a uniform much of this dilemma is solved, although ‘policing’ the wearing of the uniform, including name badges and appropriate makeup, hairstyles and jewelry/piercings may still be an issue!

So who is right? Well if the person making the decision about your pay rise, hiring or promotion is from the ‘Baby Boomers or Gen X’ generations, then you probably will need to dress to suit their expectations to get the pay rise, job or promotion, rightly or wrongly. One way to look at it is that the Company ‘pays you to present a certain image’ to the community/clients, so at work you dress the way they expect and leave the ‘self expression’ for your spare time. Another school of thought says ‘dress for the job you want, not the one you have’ and that will help you take the next step up.

If image doesn’t matter, why do organisations have uniforms? Qantas and other large corporations even go to the expense of employing Fashion Designers to design their uniforms. Imagine an Airline Steward in hoodie, baggy jeans and thongs giving the safety demonstration, how would you feel – safe, confident, sure they could do their job?

While the way we dress may not effect our ability to do the job (other than in the case of PPE and safety clothing) it can effect others’ perception of our ability and therefore whether or not we are hired, promoted or given the pay rise. So maybe image is worth thinking about.

Uncategorized, Values

It takes HEAPS of Courage to be a Visionary Leader !

With the world in turmoil with the global financial crisis, climate change and environmental disasters, humans wreaking devastating harm on one another in various parts of the world, as a species we are facing some of the biggest challenges in history. Do you have the courage to lead confidently in these uncertain times? If you can see these challenges as opportunity, you will be one of the survivors. As leaders, we must be pioneers in forging new relationships, new ways of doing business, new ways of being in the world. It requires comfort with ambiguity, confidence in uncertainty, and a willingness to celebrate diversity. It takes Visionary leadership.

Visionary leadership is an art. Unlike the managerial tools of policy, procedures, techniques and measures, it comes directly from knowing and understanding Self. A visionary leader is one who serves through being Trustworthy, Inspirational and Passionate. The emphasis on serving through being is the essence of our work with values and energy. There is no recipe; there are no seven steps or ten tips. It requires the courage to abandon what we “know to be so” and embrace the mystery and complexity of what it is to be human.

A visionary leader is clear about who he or she is, and exudes genuine SELF-confidence. Visionary Leaders have a confidence in who they are and what they stand for which is accompanied by trust that they can face whatever situations come their way. A visionary leader knows and trusts in their ability to be infinitely creative, and also trusts that capacity in those he or she leads.

Why Visionary Leadership?
The prevailing model of the authoritarian leader is under-performing and failing, and in too many cases failing in spectacular yet sad circumstances. We only have to look at the Business section of daily press for numerous examples of this. If I was to ask you “who is the source of your greatest frustration in your current business climate” and you find yourself pointing the accusatory finger of blame, then there are also the three fingers pointing back to YOU, giving you the answer to the question! Your profitability and success is a direct result of the quality of your leadership. No exceptions! The good news is that you are also the solution. The question is: Do you have the courage to liberate the visionary leader within?

What are the characteristics and skills of the visionary leader?
Authoritarian leaders focus on protecting what they’ve been in the past while Visionary leaders focus on what they are becoming in the present and future.

Key differences are illustrated in the table below:

Authoritarian            Visionary
Is very competitive. Is very cooperative.
Is focused on the shareholder.            Is focused on the stakeholders.
Is risk averse.  Encourages innovation.
Is uncomfortable with uncertainty. Revels in uncertainty.
Is a creator of teams that ‘follow’. Creates leaders at all levels.
Operates within a tangible framework. Operates intuitively.
Seeks to control the enterprise. Realises the enterprise is ‘self-organising’.
Tells people what to do.          Listens by asking questions.
Talks of what the problem is. Talks about possible solutions.
Is reactive Is Creative
Is focused on “What’s in it for me?” Is focused on “What will benefit US?”
Debates Dialogues and values storytelling
Strong masculine energy Strong feminine energy

 

How are these visionary behaviours developed?
It is important to note that these behaviours are not mutually exclusive. Today’s leaders will benefit from being able to consciously operate along a continuum encompassing both styles as varying circumstances require.

The guidelines for learning the visionary behaviours above are rarely found in any current management texts, courses or training programs, let alone when you were at school.

Your choices to develop these behaviours are to:
• Engage a mentor or coach to assist you to unfold and develop these behaviours
• Read quality books and publications in this field
• Take regular time out for reflection – to listen to your inner voice and practice recognizing your intuition.
• Understand your values, and write your purpose, visions and strategies to reflect the most important priorities in your life.

The Language of Values
There is also a new language to be learnt, to understand the nature and role of values. Values, defined as our unconscious motivators, underpin every action we take. Everyone has values. Visionary leaders are people who have revisited and clarified their core values to consciously choose which values will be expressed in their lives. Visionary leaders pay attention to honouring and dissolving those values that are no longer useful to their future as a visionary leader and releasing the energy from values that keep them“stuck in the past” to values that energise them to create a compelling future.

Examples of this skill include:
• dissolving a lack of ‘self worth*’ and relocate the energy into ‘being self*’
• dissolving the value of ‘independence*’ and relocating the energy into ‘interdependence*’
• dissolving the need to be ‘competitive*’ and relocate the energy to being ‘cooperative*’
* from an Australian model of 128 universally researched values ( New Wisdom 11 by Colins and Chippendale)

Now ask yourself, when did you last reflect on and review your:
• Personal work practices, e.g. reading, time management, paper management?
• Management skills, e.g. communications, project management, technical competencies?
• Leadership abilities, e.g. visioning, creating, listening, mentoring, thinking/concentrating?

May I suggest that the reality is that these skills and abilities continue to be essential and need to be under continuing formal review if you seek to be a leader of change and innovation?

The quantum leap forward for you as a Visionary leader, way beyond the above, is to become aware of your inner levels of consciousness, offering access to abilities that are infinite.

This inner level of consciousness within each of us is often experienced as a ‘flash of insight’, an instant solution to a complex situation, an entirely new idea, and in each instant you will express amazement and wonder ‘how did I do that?” and ‘where do they come from?’

The process of accessing the visionary leader within engages a wide range of innate abilities and will include:
• Being present with oneself.
• Being present with another
• Dissolving negative judgment of oneself and others
• Listening empathetically
• Detaching and transcending the senses
• Detaching and transcending the human constructs of time.
• Listening to your feelings
• Looking for patterns in the complexity of the issue at hand.

Now as you can see, to engage these deeper levels of consciousness calls for changes to your traditional work practices and the emphasis on rushing around getting things done to being at-one-within, thinking and concentrating.

Key questions for courageous leaders
1. Who is your mentor and your protégé?
2. What is your next formal learning project?
3. When will you formally refresh your purpose – for your Self, for your business and for the people you lead?
4. What must you, as a leader, be willing to give up or let go of in order for your business to be more flexible and responsive to change?
5. Reflect on three core principles which determine how your business currently operates. How are these helping or harming the business’s ability to achieve its Vision?
6. What barriers will have to be removed in order for your business to be stronger, more profitable and exist 5 years from now?
7. What are your top 9 values that you orient your life around?

Our planet needs visionary leaders, your country, your organisations and communities need visionary leaders. Our children need new role models for leadership in the 21st century. I urge you to rise to the challenges and be courageous enough to discover the visionary leader that resides within every one of you.

This AMAZING piece was written by our AMAZING guest blogger Karynne Courts from Values Connection.  Ph +61 2 9983 0755

Life Experiences, Values

Busy! Busy !! Busy !!!

One of the questions we often get asked is, “how are things going in the land of White Now?”  (or words to that effect), and our response is usually along the lines of:

  • Flat Out
  • Flat Chat
  • Busy, Busy, Busy!
  • Don’t Know if We’re Arthur or Martha
  • Etc, Etc, Etc

What I’ve noticed though is that each and every time the above is clarified with something like:

  • But I’m not complaining, or
  • Which is FANTASTIC, or
  • I’d rather be flat out as at least we know we can pay ourselves this week, or
  • We never take our good fortune for granted

It got me to thinking just how “lucky” we are!  And when I say “lucky” it is not because of a fluke or being in the right place at the right time.  It comes down to a lot of BLOODY HARD WORK!!!  But the bottom line is that we all genuinely enjoy it and on a personal level, I am not sure what I would do with myself if I was sitting around twiddling my thumbs!

The past fortnight has seen a significant part of the team away on annual leave and whilst some in our office might suggest that the people in question do very little ‘real’ work, the fact of the matter is that they (well, at least one of them) do/does contribute to the overall productivity of the team!!! 🙂  ……office humour!

What never ceases to amaze, please, excite and drive me personally is the continual influx of business and the fantastic range of services that we get asked if we can provide or assist with.  Not a week goes by without the phone ringing or an email pinging that asks us to step outside our core business/services and look at opportunity from a different angle.

I was wondering why this might be the case.  And I think the answer is our………………INTEGRITY.  I firmly believe that the business is founded on such strong principles and that each of the team live up to those values on a daily basis so that our customers form a trusted bond with us which means that they are comfortable asking us for things that might not be on our ‘list’ of what we do.

So, in summary I would like to say that I believe we are so incredibly fortunate to wake up each day and be surrounded by opportunity, questions, ideas, laughter, integrity, honesty, support, open communication, etc, etc and that I pinch myself regularly and do a stop…….check…… every couple of days to make sure I recognise the reality of that fortune and never, ever take it for granted.

To everyone that supports “us” in the myriad of ways that we are so fortunate……….THANK YOU!!!  You are our reason for continual improvement and integral to our overall success.

Life Experiences, Values

Working for Dough !

2 Comments

Isn’t it funny how your perception of a business can change ?

When we moved in to our new home two years ago,  the process of unpacking the multitude of boxes made the hunger pains start however the fridge had not been plugged in and the food boxes contained nothing that appealed to the appetite !  Fortunately we had relocated to the Inner West and two minute’s walk from our place is a run of shops.

I grabbed my wallet and my then 18 month old and I walked (he got carried) up to our very local shops.  Within quite literally ten metres of each other there are two bakeries.  I strolled in to the slightly closer one and was met by 3 smiling faces and a big “can I help you ?”.  We were off to a great start !  The lady serving me was very helpful whilst the other two ladies were very taken with my little boy.  They clucked and cooed and after I spent my $20 or thereabouts and was about to leave they gave my little boy a cookie and said, “see you soon”.

Needless to say we started going back on an almost daily basis and would easily spend on average $30 a week, which I would suggest should have made us a “regular customer”.

The service remained reasonably consistent for about 12 months and we could not have been happier – buying bread became a bit of an outing/event and my son was always the first one at the door, champing at the bit to buy bread (and maybe score a free cookie……………he was only two and a half afterall !!!).

Both my wife and I enjoy a nice chunky sandwich and so we have always bought our bread UNsliced – the added benefit being the bread seems to remain fresher for longer.  Upon arriving at the bakery every second day, if not every day we would ask if they had an UNcut loaf or if there was anything fresh out of the oven ?  (There is NOTHING better than warm/fresh bread with a chunk of butter on it).

Now,  for the purpose of this post I am going to ignore the fact that we had to request an uncut loaf each and every time, which in itself is frustrating.  What we both began to notice was that we were gradually being treated with more and more disdain until eventually we were almost ignored and then one day the owner’s wife came out and informed my wife that the cut loaves were fresh each morning and why couldn’t we just take one of those ?  Shocked, my wife left the bakery without purchasing anything and she came home to tell me the story.

Interestingly enough and against my usual mode of doing things; rather than speak directly to the owner or his wife about loyalty and customer service, we “voted with our feet” and now we buy all of our bread from either the bakery two doors up OR we go to the less expensive and much friendlier again bakery that is a car trip away !!!

All of this got me to thinking………………

All of the hard work that these people did at first to gain our repeat business was undone over a period of time by making us FEEL like we were being difficult !  And then, it came to a head when they then confirmed our feelings by confronting us.  Would it not have been much easier to just keep a loaf aside for us each day ?  Worst case scenario is that someone else would have bought it later on.  As os often happens with this sort of experience, I shared it with local friends and family and they too have stopped using the bakery as my experience was echoed (if not to the same degree) by them.  Overnight, their business is potentially $2000-$3000 a year less profitable due to the loss of “our” business.

Will this send them broke ?  I sincerely hope not !  It is a family owned business and they have a small family to feed.

Someone once said to me “there is plenty of dough in dough” !!!  Unfortunately, no matter how much money there is in a product/service without CUSTOMER SERVICE it can be worthless…..