A common question we are asked at White Now is whether or not to include a closing date on a Position Vacant ad and our recommendation, is not to.  The reason for this is to gain exposure to the widest possible pool of applicants and not limit your possible applicants.

The majority of applicants will apply within the first two weeks of placing and advertisement and will be actively looking for a new role.  But what about the applicant who is on holidays and not checking the Internet for those two weeks, who just might be the perfect applicant? You just missed out on them!  What about the applicant who is not necessarily looking for a new role, but casually keeps an eye on job boards to ‘see what’s out there’ every couple of weeks or so, they might be the perfect applicant, but they missed seeing your ad!

Not all applicants check job boards every day.  Not all applicants are actively looking, but might be inspired by the perfect job they just happen to see.  You want to have the best possible pool of applicants to chose from, so you need to give your position vacant the best exposure possible to reach ALL those possible applicants.  Ads can remain on www.whitenow.com.au for up to 30 days, with applications coming directly to your nominated email address.  You can start assessing applications before the ad expires and then add in any additional suitable applicants as they apply with little disruption to the recruitment process.  This ensures you have ‘spread the net’ wide and given your position the best chance of reaching the best pool of applicants.

It is always your choice to include a closing date, but remember, it may just eliminate the BEST candidate !