Tag Archives: service

Recruiting Tips

How to Recruit a Recruiter…

1 Comment

How to Recruit a Recruiter…

Engaging a recruiter is meant to take the hard work out of the process of finding the best possible candidate for a role. Pressure should be lifted from Management, the HR Department and for senior roles, the Board of Directors – but this doesn’t mean that you can hand over all accountability and sit down to read the newspaper, whilst crossing your fingers and hoping for the best!

Part of what you pay a recruiter for is that ‘heavy lifting’ aspect of recruitment…..the “grunt work” if you like. A good recruiter should know enough about your business and the savings that you will make by not having your HR function, managers and supervisors tied up throughout the interview and selection process and they ‘should’ quote accordingly. The fee covers the recruiter’s attention to detail throughout the selection process and is not simply a payment for the applicant that is ultimately hired – it is also compensation for the many, many candidates that they sifted through to provide you with a suitably matched and therefore employable applicant(s).

However, there are a couple of details that have to be sorted prior to this equation adding up to the magic number! First and foremost, never take anything for granted… Whilst it would be lovely to believe that all of the candidates referred by recruiters are the best of the best, dropping your guard and not being involved throughout the process based on that assumption may well lead to a poor hire.

In fairness, qualified applicants can sometimes be difficult to find, particularly if the recruiter is being giving a mixed-message about ‘precisely’ what you are looking for, which can be further exacerbated by a fractured Board that cannot agree with one another or a desperate management team that just wants to plug a gap in a roster. However, when you are making the decision to recruit a manager at any level and particularly if that manager is going to lead your business into the future through the strategies that you set, then you need to make sure that you do your homework and hire a reputable, honest and consistently successful recruiter. However it doesn’t stop there! You then need to build a RELATIONSHIP with them so that they learn your business from the inside out and therefore be able to find you the applicants that are going to be the best fit.

If you find that things aren’t quite working as they should and that your recruitment firm is consistently sending you undesirable or unqualified candidates, or you feel that they no longer “get you” or the role, then it is time to re-evaluate the relationship. Here are some suggestions on where to start that process:

Examine Yourself

  • Have you been honest with yourself and each other about what it is that you really need and what you really want?
  • Are you willing to pay the appropriate price to attract the right candidate – both the remuneration package and the recruitment fee? (You tend to get what you pay for on both fronts!)
  • Have you been able to articulate your vision of the perfect candidate – their skills, their academic achievements and most importantly, their cultural fit?
  • And are you satisfied that your recruiter can articulate all of the above back to you in their own words as well as yours?
  • Do you understand your corporate culture and are you able to demonstrate it to the recruiter?
  • Have you been completely honest with the recruiter? Or have you just told them what you think they want to hear?
  • Has the “rhinoceros in the corner” been discussed or have you tried to sweep it under the carpet? In other words, tell the recruiter how it really is, not how it should be and if they’re worth their fee, they’ll find you a candidate that fits (almost regardless of the circumstance) *
  • Are you aware of the name that your organisation has within the industry and are your expectations set accordingly?
  • Are the job descriptions you are providing your recruiting firm completely accurate or are they too general or outdated? More specifically, do they accurately reflect what you want and what you need? More often than not, job descriptions detail skills and qualifications without getting to the core of the person, their values and the job that they will be doing in the environment that they will be doing it in!

* A great recruiter will give perspective candidates a candid summation of the role and the business, knowing full well that painting a rose-coloured picture of the situation will lead to a candidate accepting the job only to resign a month or two down the track. A great recruiter will find a way to wrap up your business, ‘warts and all’, so that perspective candidates are still interested.

If the answer to any of these questions above is a “no”, then you might like to think about addressing the issue before you go out and look for another recruiter. In other words, the problem might be ‘you’ and not your recruiter.

To Become a ‘Great’ Recruiter, You Need Practice………Experience = Practice!

The onus is on you to find the best possible recruitment business for your organisation. This is where we say, “it pays to do your homework” and whilst this is very much the case, it is important to note that you taking a passive approach to your next hire is very different from you having established a relationship with your recruiter resulting in you bring confident in their ability to provide you with the right short list of candidates that meet your specific requirements.

Here are some suggestions on the sorts of things that you can do to make sure that you are choosing the best possible recruitment company to represent your business out there in public. (Remember: candidates, your competition, your shareholders and the general public will be judging your business and its level of candidate care. So ask yourself, “are you comfortable handing over that sort of responsibility to just anyone?”).

  • Speak to your peers: word-of-mouth advertising is one thing, but obtaining a nod of approval from someone that you trust is invaluable. Ask around to see who those that you respect have used and if there is a recruiter that is the obvious leader in your particular industry. Then ask yourself “WHY?”. Don’t fight the facts! If there is an obvious leader out there, find out why and talk to them – there’s probably a very legitimate reason that they’re leading the pack and we can guarantee you, it won’t be because of price!
  • Ask for testimonials: any company worth its weight should be able to quickly and easily provide you with a comprehensive client list, along with reputable references and testimonials. If they can’t you need to ask yourself why they can’t.
  • “Pick up the phone Reg”: once you’ve got a client list and some testimonials, for goodness sake, CALL THEM!!! But prior to doing so, make yourself a list of pertinent questions that you are going to ask so that you get the best value out of the call.
  • Avoid “lapdogs”; you are looking for a recruiting firm, not a manicured poodle that will perform circus tricks at the sound of your voice. If a recruiter doesn’t ask questions, dig deeper into the requirements for the position and challenge your thinking, move on as all they are interested in is their fee. And remember: none of us have ALL of the answers, so sometimes, just sometimes, someone else might just have a better (cheaper/more effective/simpler/etc.) solution than you! And it might not always be the most obvious. A great recruiter will walk away from their fee if they can see a cheaper/free result that will better suit the client and knowing full well that the longer-term result for them will be a relationship that is built on trust, honesty and integrity.
  • Approach a recruiter that is a specialist in your industry. Someone that knows and understands the specific challenges faced and the skill sets and qualifications that are required. Not to mention the personal qualities and traits that make people successful within the arena in which your business performs. They’ll also likely know those candidates that have erred on the side of the law that makes them a threat to your business or those that are not necessarily looking, but would be ideally suited.
  • A quality recruiter will want to know why the position is open or better still, already has a good idea why it is open and they should be able to demonstrate that they have a basic understanding of the requirements for the job and a willingness to learn more.
  • A great recruiting firm will communicate regularly, informing you of progress
    (or lack of progress); they will return your calls and will be available to receive yours. In other words, they will make time for you and your business and be available when it works for you and not just them. In the hospitality industry, weekends and evenings are often a great time to conduct interviews, so ask the recruiter when and how they would usually conduct this part of the process and what hours they are open from and to.
  • BEWARE of recruiters charging a percentage of a salary as their fee ! A great recruiter will charge a flat fee for their recruitment and be confident that the fee charged will cover the full range of work involved for that particular level of recruitment. Be aware that those recruiters charging a percentage of the successful candidate’s salary may attempt to push the candidate’s salary up simply to increase their fee.

Returning to the point under the heading above; Examining Yourself, it is important that an organisation that is relying heavily on a recruiter to source, vet and recommend key staff, should also be willing to make an investment in developing the relationship by inviting that recruiter in to their business. Investing your time in your recruiter is like investing your time in your staff – the better they all get to know your business, the more successful they will be.

Thinking this through further: as organisations we invest hours and hours in to developing relationships with suppliers, vendors, financial institutions and of course our customers. Wouldn’t it therefore make sense to invest the same level, or even a greater effort in to developing a relationship with your recruiter whom you rely so heavily upon to provide staff who will lead your business in to the future (eg. a General Manager or CEO)? So why not encourage a sense of partnership with your recruiter and measure the results of your efforts. Make sure that you keep a constant line of communication open with whomever you are working with and discuss successes and failures as no one learns anything in a void.

This guide has been put together based on a combined 50 years’ worth of recruitment experience. The White Now Team between them have recruited for over 2,500 industry clients, most of whom return again and again; whilst having placed in excess of 6,000 managers and team members across the Club Industry. With testimonials available from venues small, medium and large, White Now has established itself as the leading recruiter within licensed Clubs, Hotel Groups and Casinos and this has been achieved through the relationships that have been forged with its valued customers.

If you are considering any sort of recruitment or would simply like to open up the lines of communication to begin building that unique club-recruiter relationship, please contact Toby Kennett, CEO on 02 9807 186 or mobile 0411 777 329 or email info@whitenow.com.au. For more information visit www.whitenow.com.au or follow us on Facebook on www.facebook.com/whitenowwiz

Customer Service, giving, Life Experiences, Uncategorized, Values

Service with a Smile

In the hectic lead up to Christmas, we missed getting our hands on one of the Aldi “Three Bird Roasts” and so in a mad panic, I called Jenny and asked her if she had any bright ideas.  Her response in an understandably matter-of-fact style was along the lines of “DERRRR, have you called Tanya and Paul at RPT Promotions?”.IMG_0155

“Ummm…..  No”, I replied somewhat flatly as my brain clicked in to gear and asked itself ‘now why didn’t I think of that in the first place, EJIT?’, (followed by a couple of expletives).

Anyhow, a call was placed to Tanya and was met with Tanya’s message bank, where I explained my predicament and went back to work.  Not even 15 minutes later, the lovely Tanya was calling me back with Season’s Greetings and instructions for how to get a hold of Paul.  Two minutes later I was dialing Paul’s number which was answered with Paul’s always happy & bubbly English accent.   Once again I explained my stupidity and with a wry laugh and an eagerness you had to hear to believe, Paul was making arrangements for one of his Turduckens to be delivered to Gladesville RSL (in close proximity to my home) for me to collect.

I thanked Paul profusely and he promised to call me back to confirm when the delivery would occur and off he went.  24 hours later he was back on the phone, as promised, to let me know that the Turducken was en-route to the RSL Club as planned.  He couldn’t have been any more obliging if he had tried.  What I didn’t realise at the time was that Paul and Tanya were in the middle of one of their BIGGEST Christmas’ ever!  They had orders stacked up to the rafters and were right in the thick of the logistical-challenge of getting everything delivered to the right place at the right time before Christmas Day!

The reason that I didn’t know just how crazy things were for P&T was because Paul made me feel like I was the only customer that he had, even though I was only after one item and it was probably (if I’m totally honest) a bit of an inconvenience.  But Paul went out of his way to ensure that I would get my Turducken with a short lead-time, so that my family could enjoy their Christmas Dinner and BOY, OH BOY did we ENJOY IT!!!…

The pictures speak for themselves, so let me just add that we all thoroughly enjoyed the Turducken, so much so that we will be placing our order with Paul and Tanya EARLY next year for Christmas 2015!

IMG_0154 IMG_0156 And let me also add that we are all extremely grateful to them both for being such a pleasure to deal with and for making our Christmas Dinner so very special this year.  Thank you both so, so much…

Business Brands, Life Experiences, Social Media, Values

Fired up then wired up from a GREAT service experience

2 Comments

great serviceI had an ENLIGHTENING experience recently.  I’m NOT ashamed to blatantly praise a company through this blog as they simply deserve it.  In turn I’m not going to ‘name and shame’ those who have no idea what good service means.

 Recently we were looking for a person or company who could help us her e at The Now Bunch with systemizing and organizing our computers, wiring and cables in our offices.  We were about to receive new desks in 3.5 weeks and needed to get this sorted prior to their arrival.  This seemed enough lead up time to secure someone to help us for a couple of hours !

We have over 1400 friends through our different Social Media channels so we thought we would go to them and ask for referrals from them so that they could continue to build relationships as well.  We posted a simple call out “Who knows of a good electrician or data cabling person or company who can help us sort our office out ?”. 

We received many replies back which equated to 7 names/companies for us to contact.  Being as diligent as we are and respecting the advice from our ‘friends’ we contacted each of the 7 suppliers.  It is important to note that with everyone we talked to, we let them know that they had been recommended by a current client of theirs.  Here is the outcome from each;

Suppliers 1 & 2: We left a message on the voicemail of 2 suppliers and neither called back.

Supplier 3:  This guy said he was busy for two weeks but would call in a week to book us in – he never called back.

Supplier 4: They took down all our details (the wife of the sparkie was on the end of the phone) and she promised that her husband would call back either that night or in the morning.  He never called back.

Supplier 5: We called him and he did not have a pen, so I said that I would text him my name and number and also email him with our details, which we did. He was very happy with that, but …. You guessed it, he never called us back.

Supplier 6: We called this company who said that they would send someone on Friday at 10am.  We waited. No-one showed and no-one called. We never heard from them again.

Supplier 7:  this company promised that they would drop in the next day on their way back from a job but they did not show.  I called them again and they apologised and said that they would call me on the next Monday.  They never called.  I spoke to them again and they promised that they would call the next day to organise a time, they never called. 

I was over it and it was now only a week until our desks arrived.  I just wanted to give someone money to do some work !! With cap in hand and frustration oozing, I went to Toby, our CEO and asked if he knew anybody.  He said that he had used a guy when he was at Tradies who owned a company called WED Group.  The guys name was Matt Worthington.  Toby said that he always did what he promised he would do.  Toby gave Matt a call.  Here is how the journey with the WED Group went ….. 

  • Matt promised Toby that he would call me the next day before 10am.  Matt called me at 9.30am.
  • Matt said that he would send someone out the next day to have a look and see what our needs were, and if one of his team could not, then he would come himself.  He said he would be at our office at 10am.  At 9.30am we received a call from Matt to confirm that he would arrive at 10am.  He was there on time and in person !
  • Matt let us know what was needed, the time frame it would take, the approximate costs and what we needed to do prior to his team returning.  Matt then sat down at the computer and logged into his online appointment system and locked us in for a suitable time which was only 3 days later.  Perfect – it would be complete before our desks arrived.  Matt confirmed that he would be at our office at 7.30am on the Friday.
  • The day before our appointment, Matt called to reconfirm his visit the next morning.  The next morning, we received a call at 7am from Matt explaining that he was caught in traffic and would be about 30 minutes late.  He arrived at 8am as promised.
  • Matt wasted no time in completing the job
  • Matt and his team presented well (in uniform) and were polite and thoughtful to our business needs.
  • When Matt was leaving, he noticed that there was a problem with an electrical source that may cause a problem in the future (yep – a fire).  Matt fixed that at no further charge !

Basically, we were blown away that this company, who I had never heard of before, did everything that they said they would.  That is all that I asked for ! How can I give back to a company that simply did the right thing by us and demonstrated exceptional service?   Firstly I bought the team Vietnamese pork rolls for lunch whilst they were in the office (every blokes favourite lunch I think), I then drafted a banner for them to advertise their services with us and now I am writing to tell the world about them.  This is what great service does to others.  People like me want to put others on a pedestal when they go beyond the call of duty.  Don’t you want to tell everyone about truly exceptional service?  Congratulations Matt Worthington and your team.  You blew us away !  It is a pleasure to have met you.

You can find Matt at http://wedgroup.com.au  – say that that White Now recommended them  – because we DO!

Life Experiences

It’s All About the Coffee

3 Comments

I’m sharing this experience with you for what it was worth to me personally !  The experience was pretty

Smell the Coffee

 normal in many ways, but the process of blogging it was where the benefit arose.  You see by thinking about what to write and then drafting the story below, it has forced me to revisit our business to make sure that we are “making good coffee”.  Read on and hopefully it will all make sense………….

My three year old was due back to Daycare this week, so my wife and I promised him a brekky outing on the weekend as he had been “requesting” pancakes on an almost daily basis of late…………there are afterall priorities in a little boy’s life and pancakes just so happens to be one of them !  🙂

We set-off to a well-known Pancake House in town and my wife and I ordered a cup of coffee each.  Now whilst I have been criticised by friends for being a bit of a coffee snob (I refuse to drink instant), having spent years in hospitality I am partial to a good cuppa.  And so, I waited patiently for my coffee to appear and when it did I just knew it wasn’t going to be a good experience.  Firstly, I had ordered a mug only to be delivered a cup.   There was this tiny bit of tatty floating white stuff amongst what looked like very dirty dishwater and smelt like burnt coffee.  Lifting the cup to my lips, I could feel the heat of the beverage and was prepared for the fact that I was going to blister my tongue and unfortunately I was right, the milk had been burnt so the coffee was dangerously hot !

It’s funny because the rest of the meal was quite passable – nothing fantastic, but certainly nothing terrible either.  The service was satisfactory through the meal process and became good at the end when we were asked if everything was to our liking and I commented that the coffees were not at all good and explained very politely why.  The waiter apologised and whisked the full cups away asking if we would like another, which we declined.  He then came back to our table and informed us that he had removed the items from our bill, which I thanked him for and we went to pay the bill.

In the car on the way home my wife and I commented to each other that we would likely not rush back in main due to the coffee, which got me to thinking about the number of establishments that I visit where the coffee is poor and how I usually make a mental note not to go back unless something else about the visit is particularly special.  What it means is that everything/everyone else has to work that much harder to win my custom as they couldn’t get the little thing (making the coffee) right in the first place.

Am I being a bit harsh ?

Possibly !  But I don’t think that I would be alone in thinking this way.  I am not for a moment suggesting that I cannot be won over simply because of a bad cup of coffee.  There are certainly places that we frequent where the coffee is only just passable, but everything else is brilliant !  But it is JUST THAT point that I am making……..everything else has to be way above par, when in reality all they needed to do was get the small stuff right. 

We are spoilt for choice here in Australia and in general we are well informed about the way food & beverages should be served, not to mention how a venue should present; the cleanliness of toilets and food facilties and a myriad of other “small” things that add up in the “big scheme” of things !!!  So, metaphorically speaking it made me think about the “quality of OUR coffee” and made me retrace some of our practices with the view to considering if any of our services are working harder to make up for some of the others…………….

……….when was the last time you checked on your coffee ???